On the lookout for quick tips that’ll extend your reach?
I also collect ideas that challenge the status quo about how we do things in our schools. Critical examination, after all, is part of continuous improvement.
These three SCN feature interviews in particular have caused me to stop and evaluate several closely held notions.
Bob Negen of WhizBang! Training got me to see why even public schools in communities with no competing school systems benefit by “marketing” like retail stores. Author Mara Einstein got me contemplating better ways to do school fund raisers — and promote social responsibility. Designer extraordinaire Don Norman pointed out wicked flaws in America’s education system and lamented about why they’re so hard to correct. He’s not a fan of high stakes testing, that’s for sure.
Hope you enjoy these SCN flashbacks. As we start a new school year, it’s a perfect time to ask ourselves: How could we do this better?
BOB NEGEN: Co-founder of a two-store chain of specialty kite and toy stores and a popular speaker and trainer. He and wife, Susan Negen, are authors of the book “Marketing Your Retail Store in the Internet Age,” creators of the “The Retail Mastery System” and head up WhizBang! Training.
Interesting feat — Negen founded Mackinaw Kite Co. in 1981. He was only 23 years old, and had just graduated from college. He says he’s always loved flying kites. And, well, the idea of getting a “real job” was just so unappealing. But he’s had to work hard on promotion to endure in a career as an independent retailer.
Key Quote: “Whether it’s kites, yo-yos, plants, panty hose, or public education, it’s all about giving your customers the kind of experience that makes your business memorable and increases their participation.”
What surprised me – Regardless of the size of your community, your schools have competition. How do you make your school or district every parent’s top choice over other public schools, charter schools, private schools and online schools? Negen says schools can benefit from the same customer-experience tips he teaches retailers.
Intrigued? Read my original article.
What if you… planned for all school functions for students and parents with specific customer experience objectives in mind?
Proof he knows what he’s talking about: Check out Negen’s website.