Archive for September 2012

with Professor Pocock

1st in a series of Thinking Outside the Box . . . Topic: Prism Scopes Dream makers  My wife and I just returned from a vacation in Medora, North Dakota.  Why, you’re asking.  It’s a long story but suffice it to say my wife’s family has strong connections to that town. Coincidentally, USA Today ran a story…

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The long and winding road to brevity

Writing on a computer

Jesus wept. I repeat those two words as I sit at my computer writing. Remembering the shortest verse in the Bible is how I remind myself that there’s power in brevity. St. John’s succinct account of Jesus’s deep emotional response to news that his friend Lazarus had died reminds me how much can be conveyed…

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Scaling up the fun factor works big time for Moosejaw

“Make our customers love us.” You can’t miss that message painted in groovy letters on an inside wall facing the front door of Moosejaw Mountaineering’s corporate headquarters in Madison Heights, Michigan. I’d made an appointment with Gary Wohlfeill, Moosejaw’s creative director, to learn how customer engagement builds brand loyalty. Nobody does customer engagement like Moosejaw.…

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Zig Zagging to Success

Zig Zagging your way to success seems like a misnomer doesn’t it? But that’s the premise of Marty Neumeier’s book Zag.  If you want your brand to stand out, then consider this new definition of brand from Neumeier’s book: “It’s not a company’s logo or advertising. Those things are controlled by the company. Instead, a…

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with Mark de Roo

Branding – let’s get personal Let’s play Jeopardy! It’s “Final Jeopardy” and the category is “Business.” Alex Trebec, in his best resonant voice, announces, “And the answer is:  This man first introduced the term Employer Branding in 1990.” You’re thinking, “Why the heck did I blow my entire wad on this category?!? But, time’s a…

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with Mark de Roo

Rituals (and donuts). You gotta love em. There’s no better day for rituals than Saturdays. After an early morning run or bike ride, I like to stop by my local donut shop and get a couple of chocolate-covered cake donuts. Yes, the true “Breakfast of Champions!” So, last Saturday, I scampered out of the house…

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