Archive for November 2012
The SCN Encourager – Monday, November 26, 2012
Do people really appreciate our “word-smithing” skills? The creator of this cartoon does! Tom Page, SCN managing editor
Read Morewith Professor Pocock
2nd in a series about customer service . . . Topic: Listing customer complaints It’s not all sweetness and light . . . what don’t they like? Have you sat down and listed your most frequent customer complaints? If not, do it today. Call together a few of your seasoned colleagues, grab a fresh cup of…
Read MoreThe SCN Encourager – Tuesday, Nov. 20, 2012
Thanksgiving is the best! (Except for when the Lions are on TV!*) It’s always good to count your blessings — and it helps to have a day when the big “to do” task is front and center. (Kind of like our Fall Student Count Day in a way, right? A day of pure focus.) Well,…
Read MoreThe SCN Encourager – Monday, Nov. 19, 2012
Yikes! It’s time to set my donut down and act! The other morning I was driving into work after first visiting one of our schools. I called our superintendent’s assistant to check-in about how the day was starting. “Just awful,” she said in a low voice. Immediately my school communications mind-map launched into some of…
Read MoreThe Loons – hunting for fans
In my old neighborhood I walked my dog on a secondary school campus that included beautiful athletic facilities that Rover and I rarely saw in use. Take the stadium, for example. A half-dozen home football games in the fall, about that many track meets in the spring, marching band practices, the commencement ceremony, the American…
Read MoreThe SCN Encourager – Friday, Nov. 16, 2012
Here’s why there will always be work for communicators – People just do not give up. I still can’t believe my eyes. Last Friday’s Grand Rapids Press (11/9) carried a front page story by the Associated Press headlined, “Ready? Let the 2016 presidential speculation begin!” Huh? Our 2012 presidential election was just decided three days earlier…
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