Archive for November 2012

with Professor Pocock

2nd in a series about customer service . . . Topic: Listing customer complaints It’s not all sweetness and light . . . what don’t they like? Have you sat down and listed your most frequent customer complaints?  If not, do it today.  Call together a few of your seasoned colleagues, grab a fresh cup of…

Read More

The SCN Encourager – Monday, Nov. 19, 2012

Yikes! It’s time to set my donut down and act! The other morning I was driving into work after first visiting one of our schools. I called our superintendent’s assistant to check-in about how the day was starting. “Just awful,” she said in a low voice.  Immediately my school communications mind-map launched into some of…

Read More

The Loons – hunting for fans

In my old neighborhood I walked my dog on a secondary school campus that included beautiful athletic facilities that Rover and I rarely saw in use. Take the stadium, for example. A half-dozen home football games in the fall, about that many track meets in the spring, marching band practices, the commencement ceremony, the American…

Read More

The SCN Encourager – Friday, Nov. 16, 2012

Here’s why there will always be work for communicators – People just do not give up. I still can’t believe my eyes. Last Friday’s Grand Rapids Press (11/9) carried a front page story by the Associated Press headlined, “Ready? Let the 2016 presidential speculation begin!”  Huh?  Our 2012 presidential election was just decided three days earlier…

Read More