Archive for October 2013
“Trick or Treat” & Social Proof – SCN Encourager 10/31/2013
No, I’m not eating candy. I’m performing research. How could you think otherwise? I’m hurt. After all, this is Harvard Business Review week in the Encourager and I can’t help getting caught up in all of the social science postulations I’ve been reading about. I kinda like it now. I’m learning that I no longer…
Read MoreThe “exchanging favors” trap. Uh, oh. – SCN Encourager 10/30/2013
Nice try you guys. Yesterday I introduced Robert Cialdini’s six principles of persuasion and influence. I was honest with you that I hadn’t actually read his book; only an article about him in a Harvard Business Review I had picked up recently. But indeed, it was a long article printed in a small font (except…
Read MoreHBR and its aura of coolness – SCN Encourager 10/29/2013
True Confession Time. For three straight days at a conference in Maine last month I carried around a copy of the Harvard Business Review. Using it somewhat like an ego-boosting “5 Hour Energy” drink (only one costing $16.95!), I coyly displayed my HBR so passer-bys and new acquaintances couldn’t miss seeing it. I hoped it…
Read MoreInvited to party with Prince in NYC. – SCN Encourager 10/28/2013
And you and I were on the guest list. Pretty cool, huh? If you heard Prince’s invitation on the radio to come to his party at a Manhattan night club, maybe you were struck by his sincerity and “come one, come all” inclusiveness. Granted, I don’t get invited to all that many parties – especially…
Read MoreTake-offs as they should be. Adjacked & funny. – SCN Encourager 10/25/2013
Take-offs on well known ads are rarely boring. (Unless they’re one of my feeble attempts.) But other school communicators have produced a variety of comical creative clips. I grin like the Goofy character in a Disney cartoon whenever I watch the kindergarten round-up video created for Otsego Public Schools by their communications director Holly McCaw.…
Read MoreAre you a school communicator Spartan? – SCN Encourager 10/24/2013
And no… please don’t start firing back with “Go Blue!” chants. I’m talking about you… me… and our mindsets as school communicator Spartans. But fine – here’s a wolverine for you. Don’t blame me if this image has absolutely nothing to do with today’s Encourager. I’m just trying to go along to get along with…
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