Archive for November 2013

Heroes or Humor. Take your pick. – SCN Encourager 11/19/2013

This is one choice I won’t offer school communicators. Not even on a bet. Here’s why. I meticulously scrutinize and analyze the responses I receive back from readers of the Encourager. I’ve already told you that I use an incredibly tough-on-self assessment tool to sort and chart your feedback. Every reply lands in one of…

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It’s Monday. Ready for what’s coming? – SCN Encourager 11/18/2013

Just gotta love these people… Cynics. Critics. Whiners. Carpers. Complainers. Th glass always half-empty-ers. You know who I mean. And sometimes I feel vastly outnumbered by them. Just one consistently unhappy person carries a negative aura that can spread and discourage everyone trapped within its ripple. It’s not fair. This type of person doesn’t even have…

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Whew! No wonder we’re exhausted. – SCN Encourager 11/15/2013

The former CEO of Google made an astounding claim. Eric Schmidt said that if you take all of the information created between the dawn of civilization and 2003… and add it all up… this much information is now created every TWO DAYS. He said this more than a year ago — so you can’t blame…

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High anxiety over 6 seconds of video – SCN Encourager 11/14/2013

Remember what Mark Twain said about writing?  I wonder if his famous maxim applies to those six-second videos made with Twitter’s Vine app. It sure didn’t cross my mind when I wrote about them in yesterday’s Encourager. But I wish it had. Because if writing a letter and creating a zippy Vine video are similar…

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Psst, hey buddy…got six seconds? – SCN Encourager 11/13/2013

Mobile + Speedy Kwik + Fun = Better Odds Huh? Better odds of what? Better odds that your brief video will be shared friend-to-friend via social media. And isn’t this something you’d love to see happen? Especially if your video featured a captivating invitation to your prospective 2014 kindergarten families? With a general idea for a concept,…

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One thing school communicators never say – SCN Encourager 11/12/13

School leaders and communicators say a lot of things. And 99% of the time we honestly believe what we say. I heard a “business futurist” speak the other day, and he said that if we describe today’s highly competitive and tech savvy environment as “transitional” or “transformational,” we’re wrong. He said we’re beyond what it…

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