Archive for December 2013

At least I hope it is. Otherwise I’m never using this cliché again. There’s some family history behind this 5th (and last!) book I have added to my Christmas list. And I’m somewhat embarrassed by it. Last year my youngest brother Rick attended a three-day conference in Orlando. He’s been a realtor in Holland for…

Oh wait! You already are one! Gary Vaynerchuk was born in Russia, learned English in our schools, helped grow his father’s wine selling business into a million dollar enterprise, and has written two NY Times bestsellers on social media strategies and practices. He says that every organization is a media company today, whether its leaders…

How often does a video make you want to buy a book? If you’re like me – and you’re willing to admit it – the answer is NEVER. 98% of the time I only buy a book because I enjoy the author, the genre, or I have a coupon that will expire tomorrow. The other 2%…

It’s the acronym for “Zero Moment of Truth.” Don’t worry if you didn’t know this. I didn’t either, until I flipped through Jay Baer’s new book, “Youtility.” Even if you already knew this, you’d probably find “Youtility” worthwhile. Communications expert John Jantsch described it as “the encyclopedia of useful” and that’s Baer’s book in a…

There are still 16 shopping days left. Every day this week I’m going to clue you in on one of the books I’m hoping Santa will stuff into my stocking. I’ve selected these books with my on-going journey toward average in mind. Each one delivers actionable ideas from an experienced perspective well outside of my…

Does shopping for the holidays stress you out? It sure does me. And you’d think living in a household of women would’ve broken me in by now. But on Friday evenings in December, as I head home from work, I wonder what’s “in store.” I could’ve been crowing all week long about wanting to view…