Archive for February 2014

How can we prepare students for jobs like this? I’m stumped. Here’s one more example of an honest-to-goodness job that didn’t even exist two years ago. I can only hope that it’s a fad and that my school district doesn’t apply for some grant that will enable us to fund a “pilot” program for training students…

It’s nearly impossible to please both parents and students. Everyone loves or hates snow days for reasons of their own. Our school friends and colleagues included. I’m not a fan of snow days. Although snow day decisions are made in the best interest of safety, people will always form their own opinions. My superintendent and…

Getting the truth out on the table is next to impossible.  Every school leader and communicator know this. This is what makes us want to believe George Washington’s “cherry tree” legend… even though historians have been expressing their doubts about it for years. We’re grateful whenever someone “steps up” and takes responsibility for his or…

No. Not at all. George Washington actually didn’t need much PR assistance. Of the first nine American presidents, he was the only one to free all of his slaves. (Kudos!) He was our only president to win by a unanimous electoral count vote. (Incomparable courage, wisdom, and character!) Was George Washington perfect? No… but he…

It’s bigger than an “a-ha moment.” A “one chance” experience can be life-changing… or even life-saving depending upon the prior choices made, the people participating, and the luck involved. This is why people don’t forget their “one chance” experiences. They’re the kind of thing you tell your grandchildren about. I can’t get a Jesse Owens quote…

It stated that bad news travels faster and farther than good news. As a school leader and communicator you already knew this. And I began the week by pointing this out. (Give an Olympic medal to me – Captain Obvious!) But do you know Communications Rule #2? Here’s a hint. It explains the intensive virality…