Archive for April 2014
Seth Godin writes and the creatives go wild – SCN Encourager 4/30/2014
You can bank on it happening. Er… at least he does. Seth Godin is one of the top marketing minds around. His blog consistently provokes readers into challenging their assumptions. “Why do I always communicate like this? How can I be more effective?” My wife Cindy said I provoke people even before I turn on the computer. I took this as…
Read MoreMy most difficult “Encourager” ever – SCN Encourager 4/29/2014
Some things look easy until you try them. All this website asks you to do is compose a quote. Just one quote. And then choose a graphic template to frame it. I see elementary kids doing this all of the time. This should’ve been a snap… but nope! I froze… gazing for 20 minutes at the little blank “quote…
Read MoreWhat to do when you’re going to get tackled. – SCN Encourager 4/28/2014
Sometimes a problem will grab you like an NFL linebacker trying to toss you to the ground. Or sometimes a problem will come your way and you’ll simply just trip over your own two feet. (… my patented technique) LeSean McCoy is a star running back in the NFL for the Philadelphia Eagles. He’s been compared to the Detroit Lions Hall-of-Fame…
Read MoreSpeedy Kwik and worth the click – SCN Encourager 4/25/2014
It’s an interesting case study for school communicators. It comes from Drew McLellan, a marketing agency leader in Iowa. It offers simple and quick tips for effective billboard advertising. It features a creative campaign interwoven with romance and mystery. What more could you want on a Friday? (Oh yeah, I forgot about that!) Here’s the link to…
Read MoreThe absolute best marketing advice – SCN Encourager 4/24/2014
Sorry to pass on “hearsay” marketing advice. But it’s not like I’m on a first name basis with nationally known marketing gurus. Or even on a last name basis for that matter. But when author and Rutgers marketing prof Mark Schaefer mentioned a conversation he had with Robert Cialdini, Ph.D., I remembered a series of Encouragers I had written back…
Read MoreWho said six second videos are too long? – SCN Encourager 4/23/2014
I didn’t think anything shorter was possible. Or even desirable. But you may want to check out these two apps sometime. Both offer a uniquely quick way to capture your life… your experiences… and your school. The first app is 1 Second Everyday. It allows you to connect a series of still photos and one second video bursts all together…
Read More