Archive for April 2014

Fire! Watch out! He shoots! He scores! – SCN Encourager 4/22/2014

Some messages just grab our attention. And get us to stop whatever else we’re doing. Even if it’s only for a few seconds, when someone yells “stop”… we’ll usually only get back on track after taking a measure of caution. Alerts get our attention. That’s their purpose. Okay. I can’t say that I’ve ever received this kind of alert. But…

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Many of my questions don’t matter now. – SCN Encourager 04/21/2014

It was quite a Sunday. A grand Easter brunch. The Tiger game. The Redwings vs. Bruins. What they say about good things (or bad things) coming “in threes” seemed to be true. And this was a tremendous trio in my book. Nothing could be better. It was also fantastic to be with a big group of family members (27)…

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Dang, I wish I had this problem! – SCN Encourager 4/18/2014

This would be a predicament worth losing sleep over. In fact, I envy anyone routinely bedeviled by the difficulty highlighted below. I get that “content marketing” is all about reaching out to people and presenting to them how you (or your organization) can reduce or take away a particular problem that may be vexing them. Good content marketers go beyond…

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The speedy-kwik leadership survey – SCN Encourager 4/17/2014

This survey is spot on simple. I created it myself. (nuf’ said…) But I’ll confess that I originally typed the wrong letter when I wrote the above line. It made me chuckle. At first I had typed out “nut said” instead of “nuf’ said.” I’m glad I caught this and made the correction; but now that…

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Change the world. Sell shampoo. – SCN Encourager 4/16/2014

Sometimes my journey toward average stalls out. And it’s usually one of my quick know-it-all leaps to yet another not-too-well-thought-out conclusion that causes the hiccup. Unfortunately, I brain-blundered again while listening to a podcast late Monday night. Tristan Walker grew up without a father in the projects of Queens, New York. He worked his way through…

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Now it’s time to TAX your marketing mindset – SCN Encourager 4/15/2014

A four-letter word got my attention. According to communications expert Ted Rubin, the magical four-letter word for connecting you and your brand to young parents today is the word: WITH. He said that the future’s most effective marketing campaigns must be created and carried out WITH your targeted audience of millenials, not just tossed out AT…

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