Archive for May 2014

I wonder if Elvis would’ve been a marketing guru today. No doubt his “emotional marketing” workshops would pack ’em in. As Seth Godin, in one of his most popular books, challenged every contemporary marketer to strategically plan out and create a unique “purple cow” for their business or organization, Elvis simply demonstrated how a pair of blue suede shoes could advance your profile and…

Not that my parents would’ve bought into this advice. Because when it came to getting good grades in school, they were resolute. Every decline in my grades always resulted in a decline in my “privileges.” This happened enough times for me to be grounded in the foundational lesson for every school communicator – perception is reality. The perception of my parents quickly became…

How many times have you heard the word “revolution?” More than you can count? (Nod “yes.” The rest of this Encourager is ruined if you answer “no.”) The word revolution has been attached to 21st century fill in the blank (or just select any one of the following if you prefer): … education, … healthcare, … wellness, … banking, … careers,…

And it’s not winning me any points at home. At our Easter brunch, my middle daughter Amy and her boyfriend Ken announced their engagement. (Naturally, I had to tell you about it in the Encourager the following Monday.) You were all good sports about it and I received many nice responses. In fact, the “fathers with daughters” network…

And I hope my latest revelation doesn’t come as a surprise. And… please don’t let my previous unsuccessful attempt to pin down the proverbial “silver bullet” cause you to feel trapped in another one of my futile round-abouts. This time I’ve nailed it. No doubt about it. Although the silver bullet shown in the photo comes close (because it also serves as a flash…

Seth Godin writes and evokes praise. I write and ignite questions. Fair enough. They’re challenging to wrestle with. Yesterday I wrote about a helpful Google site called Think with Google. I referenced an article which presented an overview of the  “search preferences” of new parents. It noted that many parents begin considering the school options for their child soon soon after finding…