Archive for June 2014

Jeep touches every base in its latest campaign. And for school communicators who must also market effectively to millennials, there’s a solid lesson or two. Jeep’s campaign gives us something like our own version of a baseball skills camp. Play ball! (And I hope you’re in better shape than I am!) #1  To get to first base, the…

And unfortunately my answers typically toggle between the unknowing and the defensive. Yesterday I was in charge of our annual all-day (drop-in) putt-putt golf outing and hot dog picnic for families in our school district. I’m grateful that the “helper moms” who helped me with this event gave me their permission to tell you that I…

MSPRA’s school funding presentation rocked! Michigan’s school funding process and projections may be rocky, but Mike Hagerty of the Kent ISD and Bob Dwan of MSBO gave an engaging and thoughtful overview on the topic at Wednesday’s MSPRA conference. Even many of us who are “non-finance, non-math” types could see the all of the School Aid Act’s…

Big dollars flow out. Yowza! If you thought billboards and stadium light signs could chew up your marketing budget, wait until you try getting famous celebrities to promote your event. It could lead you smack dab into a big bucks bankruptcy of Titanic proportions. Or in my case, something more like a Gilligan’s Island “three hour…

Now I have to hope Cindy doesn’t find out. But I couldn’t help myself. I wanted to make sure you knew about Friday’s half-day seminar. Will these eye-popping lights do the trick? Perhaps. They always work with me… especially if there’s a ball game taking place inside the stadium.

And these two could round out Friday’s program nicely. I just hope I can afford their speaking fees.                   I’ve never actually seen the communications tool they’re demonstrating in person, so hopefully they’re willing to lend their expertise at the “Come Smart. Leave Smarter.” seminar in Lansing this Friday. I’d…