Archive for June 2014

“Marketing Lessons I Learned from my Dad.” This is the title of a tribute written by Heidi Cohen, a highly coveted marketing consultant. In her blog, she describes growing up in New York and picking up communications and “relationship nurturing” insights from her father. What makes her tribute unique is that she’s a respected professional communicator and so was…

Only Coca Cola could’ve achieved this! It’s hard to even imagine. Coca Cola selected a sketch drawn on a napkin by a Brazilian street artist to use as the creative centerpiece for its FIFA 2014 World Cup logo. This is quite a story. From a very humble origin, this sketch became the focal point for one of Coke’s largest…

I just don’t get the fascination. The only selfies I’ve ever taken were by accident. (aka my bumbling) And every time it happens, I’m always reminded that selfies are to be avoided. It doesn’t bother me that my inadvertent self-portraits give me the countenance of a befuddled blanked-faced dodo who’s lost in Times Square on New Year’s Eve. I…

This is something I should’ve pointed out before. At SCN’s “Come Smart. Leave Smarter.” seminar in Lansing on June 27, I will not be the mastermind in Session #1. You will be. Or rather, WE WILL BE. And it’s the “WE” thing that ignites all of the wonderful possibilities found in the uniquely formatted learning sessions…

“Perception is reality.” How many times have you heard this? Wait, don’t tell me! Let me guess. I bet it’s been about umpteen times – squared! But it’s probably not a bad thing that we hear this so often. Since it’s one of the pillar statements in the world of communications, we shouldn’t let its repetition bother…

And no, I’m not talking learning Chinese or Spanish. Nor am I talking about the universal language of love and romance. In which the only word I know is ooh-la-la. There’s a new “translation” ability we all must add to our personal list of communication skills to improve upon. And doing so may even cause a number of us to re-think…