Archive for August 2014

Want killer marketing advice? Just “take it easy.” – SCN Encourager

Or better said… MAKE it easy. Chris Lema spoke at WordCamp-Grand Rapids last Saturday. From his vantage point as a longtime San Diego based tech guru and business start-up specialist, he described several marketing and communication blunders he’s seen quality organizations make. Had my superintendent been in the audience, he could’ve added a few of mine to Lema’s list. But he…

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Surveying the big picture – insights from a higher plateau

On the lookout for quick tips that’ll extend your reach? I am. But we both know that tightly focused, numbered lists like “The Five Things You Must Do” or “The Three Things You Must Avoid” fail to convey the BIG picture of what it takes to become an effective communicator. Following are three articles from…

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Take a timeout from your “Back to School” rush – SCN Encourager

Zach, Jensen, and Wohlfeill sounds like a law firm. But it isn’t. These are the last names of three amazing men who care deeply about our public schools and the roles we have as school leaders and communicators. I’m sure there are lawyers out there who also care deeply about our public schools and the roles we…

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Do the math. Do you know the value of your new school year? – SCN Encourager

Navy Seal Admiral William H. McRaven offers an intriguing formula. A few months ago Admiral McRaven was the keynote speaker at the University of Texas at Austin 2014 Commencement ceremony. He used 10 everyday images (a song, a bell, … a shark!) to convey 10 mini-lessons for living a life of meaning and significance. The Commencement audience of 8,000…

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Tech Tip Tuesday: How to use Canva to enhance school to home communications

Ever feel like the publication or email you’ve worked really hard on gets immediately deleted from someone’s inbox or quickly tossed into the recycling bin? I’ll admit that as a busy mom, teacher, and grad school student I don’t always read through emails as carefully as I should…especially when they’re long-winded.  So, how can you…

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The big “so what” about Tech Tip Tuesday – SCN Encourager

A lesson from mingling with WordPress developers and designers I attended WordCamp–Grand Rapids last Saturday. It’s a conference geared for WordPress developers, website designers, and coders. If you’re wondering why I signed up for this event – so did my wife. I’m none of these things, obviously. But with the Tigers mired in a slump, I figured what the heck? It can’t…

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