Archive for September 2014
Tech Tip Tuesday: Start your video!
You’ve channeled your creativity and returned to your office with a wonderful variety of shots. Now what??? Starting your video is often the hardest part. Today I’ll show you how to start your video, what to put next, and how to end it – all so you can make it memorable. Take a look at this tutorial (#2 in my four-part…Read More
The analytics reveal the truth about school communicators – SCN Encourager
Interpreting what the numbers say about “our tribe” is a tough assignment. Well, it actually wasn’t an assignment. Cindy kind of tricked me into it. With both the Lions and Tigers winning on Sunday afternoon, I guess let my guard down. I was so elated (OK…so relieved) about these double-the-fun victories I was having difficulty finding the…Read More
Here’s a marketing tip that’s 77 years old, way older than me – SCN Encourager
And it’s crazy how relevant it still is. Robert Collier was born in 1885 and died in 1950. He was a unique character in our history – as unique characters go – and he wrote a number of books, including “The Robert Collier Letterbook” in 1937. Aside from my ongoing campaign to increase respect and appreciation for old guys in general, I…Read More
This communications pro believes either you win or you learn.
Linda Wacyk knows school communications from many angles. First, Linda is director of communications for the Michigan Association of School Administrators (MASA), a professional association serving 560 Michigan superintendents, 200 first-line school administrators, and close to 1,000 business partners. She updates MASA’s Website. Arranges editorial content for the association’s magazine, which is published three times a…Read More
Be a master of chaos. Grow your district like Netflix. – SCN Encourager
My superintendent might go slow on adopting this model, though. Very few companies today are as successful as NetFlix. So you should take a gander at this article about how Netflix intentionally inserts “chaos” into its planning. They even have a person identified as their “chaos commander.” I asked my superintendent if I could add this to my title.…Read More
Tech Tip Tuesday: Your turn to sit in the video director’s chair
You watch videos, you know when they’re good, but do you know why? It’s all in the shots. That’s where we start our 4-part series on Getting Started with Video. Together, we’ll walk through the steps of what to think about when capturing and creating videos. Have you ever promoted a school project or advertised an upcoming…Read More