Archive for January 2015
Sometimes you just gotta throw in the towel – SCN Encourager
And just give it up. Sometimes it’s best to just accept the sad reality of a situation. But before you get your hopes up, I’m not talking about me. I’m talking about the contingent of readers who keep sending me tips on how to improve my writing. They tell me that the vast majority of school communicators will never take the…
Read MoreYou can knock the block off bullying by teaching empathy
But first you must be willing to wrestle with a tough topic After the 1999 massacre at Columbine High School, new workshops popped up to help education reporters better understand how teasing and bullying can escalate into violence. I, for one, needed a primer. My own K-12 education was pleasant. I was never in the popular…
Read MoreDoes the fear of failure sometimes hold you back? – SCN Encourager
I’m pleading the fifth on this question. I refuse to answer it on the grounds that I’ll probably get it wrong. But I heard something Tuesday that offers good counsel to anyone contemplating the launch of a new program or initiating a fresh approach to marketing and student recruitment. And in some organizational cultures, implementing even the simplest change ignites more…
Read MoreTuesday’s Tech Tip: Animate it to elevate it. Give the “GoAnimate” advantage to your message.
Understanding that video is a successful way to get attention, you might be looking for variety when it comes sharing your messages. We talked about shooting and editing techniques back in the fall (which are now up in the Useful Tips & Tools section, tutorials 8-12) and then last week, we created a video using the…
Read MoreA baseball pioneer and today’s Dr. Martin Luther King, Jr. National Holiday – SCN Encourager
There’s an inspiring story of courage that connects these two. You may not think there’s a connection – but you’d be wrong. And you may even think I’m a knucklehead – okay, that long line begins over there. But I came across the following words by Dr. Martin Luther King, Jr. in an unusual place. “The ultimate measure of a man is…
Read MoreThis infographic sure won’t be helping my weekend any! – SCN Encourager
So, I’m passing it on to you with my best wishes. About two years ago Laura Vanderkam undertook a research project. She then wrote a book revealing “what the most successful people do on the weekend.” I didn’t buy her book. I already knew what the most successful do on their weekends – the exact opposite of whatever…
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