Archive for October 2015
How ’bout we have lunch together on Tuesday? (I’m serious!) – SCN Encourager
Even The Godfather couldn’t refuse this offer. It’ll be a blast. It’s the next best thing to a free lunch. Although we both know there’s no such thing as a free lunch. Here’s the scoop. Next Tuesday, Oct. 27, we (the SCN team) are sponsoring our first-ever monthly Lunchinar. It’s a FREE live streaming 45 minute school…
Read More11 words was all it took for “the expert” to clarify things yesterday – SCN Encourager
The day was still young when David Zach came to my rescue. He couldn’t help it. When he read my amateur treatise on trend-spotting yesterday, he knew a speedy-kwik intervention for my round-a-bout was needed. As a former MSPRA speaker and all-around good guy, what other choice did he have? He couldn’t let my loopdie-dooing around about the difference between trends…
Read MoreWhat’s trending on Tuesday? (Like I’m the one who can tell you.) – SCN Encourager
But there are people out there who know what’s coming. Take David Zach. I’ve written about him before. He’s one astute futurist. One of the things he preaches (sans pulpit and a choir) is it’s always a challenge for all of us to ascertain the difference between a fad and a trend. The distinction is important. For our future planning efforts to…
Read MoreOur brains are 99% the same. But there is a critical 1% gender difference. – SCN Encourager
And it impacts both our marketing and our relationships Like Twinkies – Our brains haven’t changed since the beginning of time. While I personally can’t confirm this for you one way or the other – since I think my brain is changing a lot, and not usually in a good way – marketing experts who dig deep into neuroscience…
Read MoreSocial media is supposed to get celebrities in trouble, not someone like me! – SCN Encourager
I might have to chuck the whole lifelong learning thing. It’s way too risky. There are too many pitfalls I can’t anticipate. I thought I could. But I couldn’t. Last month I was invited by a young entrepreneur to a his local meet-up group. He calls it “Drinks & Digital.” I was flattered. (Plus, for first-timers the first drink is on…
Read MoreThe one question marketing & promotion pros keep in the forefront – SCN Encourager
While the answers will vary, this single question directs discussion where it needs to be. It will help you fine tune your tweak. And who among us doesn’t crave experiencing a tip-top tweak? So I apologize for not getting into this yesterday. But I forgot all about it… Right up until a few folks emailed me back to ask “what sort of tweak do YOU have in mind?…
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