Archive for November 2015

How would you like a 500% increase the positive perception of your district?

It’s an investment you may want to consider making Positive news associated with Arlington (VA) Public Schools has soared 500 percent in the two years since Jen Harris became communications director, but she says lots of people have contributed to the transformation. Architect of the successful communications program is Assistant Superintendent for School and Community Relations…

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Chalk one up for Snowmageddon!

Snowmageddon was a whirlwind of winter storms that buried the Mid-Atlantic states under record snowfalls in February 2010. Arlington (VA) Public Schools Director of Communications Jen Harris says Snowmageddon was also the event that showed her community building powers of social media hash tags. When Snowmageddon struck, Jen was doing communications for the city of…

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Storytelling is hot, hot, hot. Which is fine as long as some stories are about someone else. – SCN Encourager

Hooray! This customer service story took place in a hospital in Ohio. Not at a school. I always get nervous when I read books on top drawer communication practices, building customer loyalty, and exceeding user expectations. It never bothers me at all when authors illustrate how leaders in other industries or professions occasionally mess up. I just don’t like to…

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Howdy Pardner! Grab your lasso, saddle, spurs and update your résumé – SCN Encourager

Along with school communicator, you may want to add “wrangler” to the list of positions you’ve held. Yeehaa! You may be exactly what CNN is looking for. In a recent job posting for a “communications social media wrangler,” CNN is affirming what many have already been saying about today’s ever-changing marketing and PR landscape. It’s like the wild west!…

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