Archive for November 2015
This piece of good news is a real game-changer in school PR! – SCN Encourager
I came back from Virginia with some great ideas. What a brain cleansing trip! Walking around a quiet farm for a couple of days will sure clear your mind. (I suspect that’s why Cindy and middle daughter Amy conspired weeks ago to make this happen…) In the distance I could look up and take in the beauty of…
Read MoreHow would you like a 500% increase the positive perception of your district?
It’s an investment you may want to consider making Positive news associated with Arlington (VA) Public Schools has soared 500 percent in the two years since Jen Harris became communications director, but she says lots of people have contributed to the transformation. Architect of the successful communications program is Assistant Superintendent for School and Community Relations…
Read MoreChalk one up for Snowmageddon!
Snowmageddon was a whirlwind of winter storms that buried the Mid-Atlantic states under record snowfalls in February 2010. Arlington (VA) Public Schools Director of Communications Jen Harris says Snowmageddon was also the event that showed her community building powers of social media hash tags. When Snowmageddon struck, Jen was doing communications for the city of…
Read MoreStorytelling is hot, hot, hot. Which is fine as long as some stories are about someone else. – SCN Encourager
Hooray! This customer service story took place in a hospital in Ohio. Not at a school. I always get nervous when I read books on top drawer communication practices, building customer loyalty, and exceeding user expectations. It never bothers me at all when authors illustrate how leaders in other industries or professions occasionally mess up. I just don’t like to…
Read MoreHowdy Pardner! Grab your lasso, saddle, spurs and update your résumé – SCN Encourager
Along with school communicator, you may want to add “wrangler” to the list of positions you’ve held. Yeehaa! You may be exactly what CNN is looking for. In a recent job posting for a “communications social media wrangler,” CNN is affirming what many have already been saying about today’s ever-changing marketing and PR landscape. It’s like the wild west!…
Read MoreEmotional triggers. (Worth pondering, for sure, but I may not be the right messenger.) – SCN Encourager
Where’s Seth Godin when I really need him? Some advice right about now would be great. I don’t know what gets me in more trouble… The poor way I express my feelings or my incredibly bad sense of timing. Probably both. Yesterday after work, I took my friend Delfino out to dinner to celebrate his 20th…
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