Archive for May 2016
Ready to make a little Monday magic? – SCN Encourager
Here’s how – straight from the old The Andy Griffith Show! You do remember this classic TV show, don’t you? It’s somewhat embarrassing to ask. I know it dates me horribly. But one of the lessons learned by a young Ron Howard back on the show’s set in the 1960s grounded his future success, and you know, I…
Read MoreJoin us for our May Lunchinar!
We’re bringing you a great guest from Texas. On Thursday, May 26, we’re sponsoring another one of our popular #scnLunchinars! So what’s an #scnLunchinar? It’s a FREE live streaming school PR micro-event that runs from 12:15 – 1 pm EST. Imagine a 45 minute virtual lunchtime get-together with an awesome guest and a great group of your fellow school communicators who are all…
Read MoreStrengthening your mindset often involves a mind-shift – SCN Encourager
At least it does for me – since I hold onto my old notions with an iron grip. Besides… they’re about the only things I can hang onto with any certainty. But it’s a good thing (as I’m constantly reminded by Cindy and the girls) to give fresh thinking a chance every now and then. They’re probably right. No doubt…
Read MoreIs your school marketing “mmm mmm good?” – SCN Encourager
Whip a “foodie” mindset into your marketing planning Yum. Finally, a challenge I’m over-prepared for! The experts have weighed in. There’s a new ingredient to mix into our communication strategies. Oh, we’re familiar with the traditional fare. You know, those communications where we aim for – Sweet, not sour. Satisfying, without any after-taste. And high in health, low in calories. But now there’s another kind of icing on the…
Read MoreBeware the narrow path – SCN Encourager
Don’t confuse it with the proverbial road less traveled The difference is critical. Oh, you might not think so. But it’s the narrow path that hides a sting. Because once we’re on it… we’ll do anything to stay on it. Even if we’d have been better off evaluating alternative courses. Chip Heath and Dan Heath say we do…
Read MoreKaboom! That’s the sound of our exploding communications challenge – SCN Encourager
As if most of our challenges are not already… well, challenging enough. Dang. Do we really need our challenges exploding on us? But Adam Penenberg, a leading tech writer and prof at New York University, believes the exponential growth of “ad blockers” is a warning sign we should take seriously. Audiences everywhere have grown tired of being targeted by folks like us (retailers,…
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