Archive for May 2016

Join us for our May Lunchinar!

We’re bringing you a great guest from Texas. On Thursday, May 26, we’re sponsoring another one of our popular #scnLunchinars! So what’s an #scnLunchinar? It’s a FREE live streaming school PR micro-event that runs from 12:15 – 1 pm EST. Imagine a 45 minute virtual lunchtime get-together with an awesome guest and a great group of your fellow school communicators who are all…

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Is your school marketing “mmm mmm good?” – SCN Encourager

Whip a “foodie” mindset into your marketing planning Yum. Finally, a challenge I’m over-prepared for! The experts have weighed in. There’s a new ingredient to mix into our communication strategies. Oh, we’re familiar with the traditional fare. You know, those communications where we aim for – Sweet, not sour. Satisfying, without any after-taste. And high in health, low in calories. But now there’s another kind of icing on the…

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Beware the narrow path – SCN Encourager

Don’t confuse it with the proverbial road less traveled The difference is critical. Oh, you might not think so. But it’s the narrow path that hides a sting. Because once we’re on it… we’ll do anything to stay on it. Even if we’d have been better off evaluating alternative courses. Chip Heath and Dan Heath say we do…

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Kaboom! That’s the sound of our exploding communications challenge – SCN Encourager

As if most of our challenges are not already… well, challenging enough. Dang. Do we really need our challenges exploding on us? But Adam Penenberg, a leading tech writer and prof at New York University, believes the exponential growth of “ad blockers” is a warning sign we should take seriously. Audiences everywhere have grown tired of being targeted by folks like us (retailers,…

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