Archive for July 2016

It all began with the shop’s high standard for customer service You might call it as the “red carpet” treatment. I did. Even though I’m not a “gun person” at all, the people at Barracks 616 didn’t treat me that way. They didn’t care that I was only visiting their shop to make some noise on the firing range…

Now I remember why I never made it past “Tenderfoot” as a Boy Scout The Marksmanship Merit Badge tripped me up! This was just one of my failures as a 14 year-old. I was at a Boy Scout camp somewhere north of Flint and I was on a mission to give my status a boost. All…

I was surprised by a gun shop’s approach to marketing It shocked me, to be honest. I had never been in a gun shop before. Other than the air rifle I had as a kid – with which I basically just shot off little clods of dirt – I had never even shot a gun before. The only shooting ranges I…

Exceptional customer service is the new marketing You’ll find dozens of experts online who agree about this. It isn’t as easy, though, to find real-world models of quality customer service in action. But dig a bit more into the “walk the talk” commitment of Ace Hardware. Surprisingly, there are some in-the-trenches lessons here for us. And this is what makes Shep Hyken’s brief article in Forbes worth the effort.…