Archive for July 2016
Here’s the final item on my gun shop inspired 7 point marketing checklist (Pt. 4) – SCN Encourager
It all began with the shop’s high standard for customer service You might call it as the “red carpet” treatment. I did. Even though I’m not a “gun person” at all, the people at Barracks 616 didn’t treat me that way. They didn’t care that I was only visiting their shop to make some noise on the firing range…
Read MoreThe gun shop inspired 7 Point Marketing Checklist (Part 3) – SCN Encourager
Now I remember why I never made it past “Tenderfoot” as a Boy Scout The Marksmanship Merit Badge tripped me up! This was just one of my failures as a 14 year-old. I was at a Boy Scout camp somewhere north of Flint and I was on a mission to give my status a boost. All…
Read MoreA different kind of marketing checklist (Part 2) – SCN Encourager
All sparked by a visit to a local gun shop Hey! Don’t blame me. I didn’t choose the location for my future son-in-law’s bachelor party kick-off. As I explained in Part 1, I was only invited to the morning session at the firing range and the lunch meet-up which followed at the brew pub. Having never been in…
Read MoreA 7 point marketing scorecard inspired by a gun shop (Part 1) – SCN Encourager
I was surprised by a gun shop’s approach to marketing It shocked me, to be honest. I had never been in a gun shop before. Other than the air rifle I had as a kid – with which I basically just shot off little clods of dirt – I had never even shot a gun before. The only shooting ranges I…
Read MoreYikes! Don’t tell me we’re now competing with our local hardware store! – SCN Encourager
Exceptional customer service is the new marketing You’ll find dozens of experts online who agree about this. It isn’t as easy, though, to find real-world models of quality customer service in action. But dig a bit more into the “walk the talk” commitment of Ace Hardware. Surprisingly, there are some in-the-trenches lessons here for us. And this is what makes Shep Hyken’s brief article in Forbes worth the effort.…
Read MoreHappy July 4th! Are you celebrating these 8 blessings today? – SCN Encourager
Freedom (like beauty) is in the eye of the beholder. So I’ve got to ask you. What will you behold today? What are you going to be especially mindful of today? Your family, faith, friends, and country? I’m guessing those are everyone’s Top Four. (They’re mine as well.) But since many of us go back to work tomorrow, I…
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