Archive for July 2016

A different kind of marketing checklist (Part 2) – SCN Encourager

All sparked by a visit to a local gun shop Hey! Don’t blame me. I didn’t choose the location for my future son-in-law’s bachelor party kick-off. As I explained in Part 1, I was only invited to the morning session at the firing range and the lunch meet-up which followed at the brew pub. Having never been in…

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Yikes! Don’t tell me we’re now competing with our local hardware store! – SCN Encourager

Exceptional customer service is the new marketing You’ll find dozens of experts online who agree about this. It isn’t as easy, though, to find real-world models of quality customer service in action. But dig a bit more into the “walk the talk” commitment of Ace Hardware. Surprisingly, there are some in-the-trenches lessons here for us. And this is what makes Shep Hyken’s brief article in Forbes worth the effort.…

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