Archive for September 2016
What are the odds of lightning striking twice? – SCN Encourager
It happened! I’ve beaten the odds! Forgive my boasting. I’d push out my chest with pride if it didn’t require me to first suck in my gut. But think about it. Recently I wrote about the importance of first impressions and how we’re really only as good as our last impression. And dang. What does master marketing…
Read MoreDo you like living in the shadow of all of those “gaps?” – SCN Encourager
No doubt you’re pretty good at it. Most school leaders and communicators are. When you get right down to it, we’re usually working hard to maintain a razor thin gap between Awareness and Action. We’re practically immersed in “gap management.” – achievement gaps, – legislative mandate & funding gaps, – costs & revenue gaps, – and the gap between who “our students…
Read MoreBreaking news. Crisis response expert Rick Kaufman is our next Lunchinar guest. – SCN Encourager
We hope you can join us Wednesday, September 28. We have an awesome SCN Lunchinar planned! Rick was the school PR leader caught in the communications whirlwind during the tragedy at Columbine High School in Jefferson County, CO back in 1999 and he has guided and comforted school officials, students, and families all across the U.S. during times…
Read MoreIs your idea of a Resource Inventory way too narrow? – SCN Encourager
Campaigns and plans need more than money, you know. Successful campaigns and plans combine a myriad of components. And frequently pulling the funding piece together is the easiest part. You wouldn’t think so. (I don’t. Er… Cindy doesn’t.) But it’s true. While money is important, the other 19 assets on my Resource Inventory are actually more difficult to obtain. Because not knowing where you are with each…
Read MoreYay or nay. You’re only as good as your “last impression.” – SCN Encourager
This is an epic “last impression” story. The facts: In 2004 Blockbuster Video enjoyed $6 billion on annual revenues. Yay! In 2010 it went bankrupt. Nay. So what went wrong? Well, for starters, on a pivotal day in 1997, one particular Blockbuster customer became irate when he was forced to pay $40 in late fees. He left the store carrying with…
Read MoreThanks to last week’s NSPRA leaders for their “leanings” – SCN Encourager
No, that’s not a typo. It’s leanings, not learnings. Even though 11 amazing school PR pros did share some great learnings from NSPRA 2016 with us last week. Delaina McCormack, Tom Scheidel, Jen Harris, & Gerri Allen Lesley Bruinton, Dane Dellenbach, Karen Heath, & Tracy Jentz Shane Haggerty, Holly McCaw, & Kristin…
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