Archive for November 2016

All that moving “in” and “out” and “shaking it all about” works wonders. Particularly when it comes to branding. I’m sure of it. Even though my daughter banned me from requesting it at her wedding reception back in April. The spoil sport. You see, doing the Hokey Pokey is anything but random. It’s directed. Structured. A…

I never expected this. But it makes perfect sense. I was just surprised to see this Brand Bit get tossed in from left field! Now as you may know, I’ve been dripping out a series of Brand Bits this week. (Or maybe you didn’t know… which groups you with 99.9999% of every other adult on the planet!)  Anyway, to recap the prior…

You need to treat your school “branding” like you’re a Crime Scene Investigator A speedy-kwik review. Yesterday I highlighted how (because of our roles and situations) we’ve often got to be the dumbest and most unpopular people on our leadership teams. I even bragged about how easily I can accomplish this. I know it was wrong and I’m…

We all had an exhausting and emotionally charged week, right? Well, you can always count on me to pile on and make it worse.                 Here are a couple of items directly related to you, me, and every other school communicator. And they both are connected to school marketing…