Archive for April 2017

Leave it to us to screw up the “perception is reality” truism – SCN Encourager

School leaders and communicators like us just can’t help it. We’ll mess up most of the bell curves and pie charts created by well-meaning social psychologists. While everyone else under the sun is able to operate under the predictably safe umbrella of “perception is reality.” Not us. We do the opposite. I guess you could say we’re… well, a bit different. And as proof I…

Read More

The absolute best way to keep your school PR focus – SCN Encourager

Other than having your desk stationed right by your Superintendent’s Meet Joe Pulizzi. Joe’s the founder of the Content Marketing Institute in Cleveland, Ohio. Because content marketing is hot, hot, hot (AKA amazingly trending up and to the right), Joe’s on the radar screens of many top communicators and marketers who possess large Klout scores and massive “influencer”…

Read More

Where are you guaranteed to find “grit” on display? – SCN Encourager

Comedian Jerry Seinfeld has a unique suggestion to offer. But before I tell you – I’ll ask the question again. But just a bit differently. Where would you go if you wanted to see “grit” in action? One of your kindergarten classrooms? An AP chemistry class? The high school’s weight & training center? On a ride-along with one of your…

Read More

How do you tackle a problem? Where do you begin? – SCN Encourager

Problems come in all sizes and shapes. So do potential solutions. Dang. Even Easter could be considered an ideal case study of the application of an effective long-term solution to a universally pervasive problem. Now rarely do our problems ever rise to this level, though. Some might say they never do. But I’m not so sure. None of us are…

Read More