Archive for May 2017

It’s our “catastrophizing” that holds us back – SCN Encourager

And unfortunately school communicators are pretty good at it. Catastrophizing, that is. We have that inner spidey-sense. You might not have thought about it this way before. But we wouldn’t be worth out salt as PR leaders unless we could anticipate the worse that could happen in any situation and help plan accordingly. Andy Molinsky, Ph.D says this instinct of…

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Are you “in love” with public education? (Oops.) – SCN Encourager

Are you “in love” with your people and programs? (Oops.) Uh. Hate to say it. But for communicators and marketers, we need to be strategic about our feelings. We need to be “in love” with our students and parents first and foremost. Classic marketing experts say we need to operate within the framework of two…

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Marketing expert “Gary Vee” said this to grads. (Was he right?) – SCN Encourager

He sure loves to shake things up. I’ve written about master marketer Gary Vaynerchuk before. Remember? (OK. Humor me.) Vaynerchuk was the “be honest” about your bucket guy. He’s never shy about sharing his cutting edge insights. He’s outrageous. And is frequently straight-out profane. But he points out trends in the global marketplace (AKA our social and consumer behavior) like…

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Adventures in foul-ups (Chapter 2) – SCN Encourager

School communicators are a pretty forgiving group. Thank you! After sharing my Mother’s Day fumble yesterday, I appreciated the feedback. For sure, we’ve all been there. Overlooking something important we should’ve caught long before someone else had to point it out. One of you even sent me this photo along with this message:“Tom – at least you didn’t…

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This wasn’t a good mistake to make on Mother’s Day.– SCN Encourager

What kind of knuckleheads buy Mother’s Day cards at the grocery store early Sunday morning? Sorry to say… but now I know. It’s dimwits like me. Luckily there’s a school PR lesson here for you. Otherwise I’d be way too embarrassed to admit I made this mistake. Somehow a true story doesn’t seem so dumb if there’s a reasonably…

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This is one of the best Encouragers ever. – SCN Encourager

Of course, this means I had nothing to do with it. I’m just the messenger today. But this intriguing Flipgrid app is definitely worth cutting back on the usual verbiage so you can have a couple of extra minutes to check it out. I think you’ll envision more than a few possibilities. You’ll also see why Flipgrid won a 2017 “cool tech…

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