Archive for July 2017

How hard do you work to build “consensus?” – SCN Encourager

Amazon’s Jeff Bezos says don’t over-do it. It’s a waste of your energy. Oh sure, nailing down 100% agreement on your team is nice and all. But Bezos believes there’s something more valuable you’ve got to have. Commitment. This isn’t to say Bezos loves it when his team members voice differing opinions. Far from it. But Bezos…

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Here’s a fact that keeps me awake at night – SCN Encourager

Most readers will only scan your headlines. That’s it! In fact, only a small percentage will bother with your first paragraph. This really aggravates me. I can’t even get people to bother with my headlines! How do those other writers do it? No wonder I’m losing sleep. So given the research – and all of…

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Here’s a tough question for you (Ready to give it a go?) – SCN Encourager

Let’s start with “the easy question” first. You’ve probably knocked this one out of the park before. Imagine a reporter has asked you for a brief response to this question: “How does your district celebrate the achievements and accomplishments of your students?” I’m sure you’d have a fairly long list of activities and events to…

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The cemetery you really should try to avoid – SCN Encourager

Here’s my 14 word takeaway from NSPRA 2017 Oh yeah. I can occasionally accomplish the improbable if I put my mind to it. Or see an image that jolts me into brevity. So here’s my NSPRA 2017 takeaway in just 14 words. It’s something all of us should carry around on a 3×5 card. Focus…

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When old and new collide… anything’s possible! – SCN Encourager

NSPRA 2017 was more than a cavalcade of cool communication tools. There many good reminders. Good reminders about – relationship building, identifying the right audience, crafting the right message, using the right channel, and connecting at the right time. Oh, there were scads of new ideas and perspectives to get your brain churning. I didn’t…

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