The bottom line truth contained in this statement is no doubt why you push these out at every opportunity.
You understand your team and entire school family need to keep hearing this.[Big pat on the back for you inserted here]
I’m a grandmaster at overlooking the obvious.
Even important bottom line truths.
This is why periodically check-in with self-described “Jersey girl” Marie Forleo.
Her Marie.tv shows on YouTube are incredible… and they always get me thinking.
So somehow, someway… you’ve got to find 30 minutes to take in her interview with marketer extraordinaire Seth Godin.
If you consider yourself any kind of communicator-influencer-persuader-marketer at all,
spending investing a half hour with Marie and Seth will take you immediately to the cutting edge of more than a dozen fresh insights and perspectives.
Now truth be told, have I ever actually sat down and purely focused on watching a 30 minute YouTube video?
I reserve that kind of expenditure of my time for sports on TV.
(Life’s priorities and all…)
So do what I do.
Pull up the interview on your phone or iPad just to listen to it in the background while commuting, doing the dishes, or shoveling snow – and trust me – you’ll soon be stopping and replaying sections just to make sure you “heard that right.”
Now I probably should’ve deleted the phrase “and trust me” in the previous paragraph.
That was probably was a bit of a reach.
Sorry ’bout that.
But you know the classic communication maxim.
Keep repeating something often enough and soon people will believe it.
So… we shall see.
Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at firstname.lastname@example.org.