And that’s probably why I was attracted to it
Sally Hogshead is a TEDx speaker, master copywriter, and marketing coach.
Even though she started her own advertising agency at age 27 and served mega big buck clients, her heart is with helping communicators who have minimal dollars at their disposal.
I have minimal dollars at my disposal at work and at home! (Dang wedding!)
See if this one unlocks some value for you.
“In marketing, you want your product or service to be DIFFERENT and BETTER” she said in a podcast last week.
“But we don’t live in a perfect world” she acknowledged. “So sometimes the best you can do is choose one.”
“If you must choose between DIFFERENT or BETTER, choose DIFFERENT.”
“DIFFERENT will always work BETTER for you than BETTER.”
Interesting observation, don’tcha think?
Last month Hogshead updated her NY Times best-selling book Fascinate.
I’m dying to get my hands on it.
Cindy’s birthday is today.
If I had any guts at all I’d wrap it up and give it to her at dinner tonight.
But… I won’t.
Cindy’s more of a BETTER is BETTER kind of person!
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