Does “addition by subtraction” actually work? It did for Time Magazine! – SCN Encourager
It can’t get much simpler than this.
Check out this edition.
Talk about a tight focus.
It’s anchored in the Magical 4.
See for yourself.
There’s a clear number: 240.
There’s an upbeat action verb: Celebrate
There’s a love of country: America
There’s a simple call-to-action: Right Now
That should’ve about covered it.
But the editors of Time weren’t finished.
They also employed strategic editing.
Along with building on the Magical 4 (which most everyone likes),
they cut out something entirely (which most everyone dislikes).
Great move.
And who’d argue?
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