Does “addition by subtraction” actually work? It did for Time Magazine! – SCN Encourager

It can’t get much simpler than this.

Check out this edition.

Time 1 at 8.44.01 PMTalk about a tight focus.

It’s anchored in the Magical 4.

See for yourself.

There’s a clear number: 240.

There’s an upbeat action verb: Celebrate

There’s a love of country: America

There’s a simple call-to-action: Right Now

That should’ve about covered it.

But the editors of Time weren’t finished.

Screen Shot 2016-07-18 at 9.50.22 PMThey also employed strategic editing.

Along with building on the Magical 4 (which most everyone likes),

they cut out something entirely (which most everyone dislikes).

Great move.

And who’d argue? 

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