Are people like me placing Amazon’s rapid growth at risk? – SCN Encourager

But I wonder if founder Jeff Bezos has even noticed.

Probably not.

I can’t imagine the 3rd richest man in the world keeping track of every knucklehead.

So that takes me off his radar.

For now.

But still… I’m impressed.

Did did you catch this piece of financial news?

Amazon now has a market value greater than Walmart, Target, Best Buy, Macy’s, Kohl’s, Nordstorm, JC Penney, and Sears combined!




Even when I factored in what I spend annually at my favorite shop  downtown – Holland Peanut Store – Amazon’s big lead didn’t change all that much.

So it’s worth noting what Bezos does differently.

A business writer recently reported that while most business leaders concentrate almost exclusively on trying to predict consumer behavior 10 years out, Bezos will often do the opposite.

Bezos strives to enhance, automate, and build upon the behaviors and hopes people have exhibited for years; largely, their desires for good value, speedy delivery, personalized attention, and no-fuss convenience.

His astounding success in the marketplace now makes me wonder if we’d also benefit by shifting our “eyes on the future” every once in awhile to take a reflective gaze at what every generation of parents hopes and longs for.

This isn’t to say Bezos is a nostalgic fuddy-duddy, though.

How could he be?

His well-known investments in drone delivery systems and unique employee-less micro-shops prove that tag wrong.

Plus, there’s always that new Amazon Dash thing.

It’s a trender, for sure.

Every “Dash” is a special button connected a particular consumable household item and you click on it to quickly re-order a new supply direct from Amazon to your front door.

It’s billed as the fool-proof way to make sure you never run out of shampoo, detergents, toothpaste, or Pop-Tarts.

Of course, in my experience, there’s very little that’s actually fool-proof.

Did you notice how Amazon encourages the placement of a “Dash” right by your toilet paper holder?

Jush the button and a re-supply of Charmin will arrive at your doorstep in hours.


In my family this could take weeks!

I can only hope to live long enough to see the day this would work in my house.

Everyone in my family seems to have been born with the knack for always waiting around for someone else (anyone else) to do the right thing when something runs out.

And sometimes these “waits” go on much longer than they should.

This is why I – and the rest of the Pages – are bound to be negative drags on Amazon’s revenue growth projections.

Just because Amazon has made taking responsibility “one-click simple” – doesn’t mean anyone in my family would do it.

Sad, but true.

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