A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager

One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I…
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Fitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager

Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into”  a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has…
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The marketoonist’s take on “customer experience” – SCN Encourager

What are the odds? That marketoonist Tom Fishburne would poke some fun at “customer experience” during the exact same time I am highlighting our January 22 “customer service” Lunchinar. I guess this proves for a fact that great minds really do think alike! I only wish I had one of them. Dang it! As of…
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Level up customer service in your schools. [A brand new Lunchinar!]

You’re invited! On Tuesday, January 22, we’re launching the 2019 SCN series of monthly Lunchinars! Now what’s a Lunchinar? (In case you didn’t already know…) It’s a FREE live streaming “lunch & learn” event that runs from 12:15 – 1 pm. [Sign Up Here.] Imagine a 45-minute friendly get-together with other school leaders and communicators eager to keep growing in…
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Boo! (This really is a scary thing to the Navy Seals.) – SCN Encourager

I’m serious. “Boo!” is something the Navy Seals are trained to avoid. I don’t like surprising “Boo!” scares, either. But that really isn’t much of a shared connection, is it? It hardly catapults me up to their elite level. (Dang it!) Besides – in the real world of the Navy Seals –”Boo!” is just another…
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First it was Scrooge. Then it was the Grinch. Who’s next? – SCN Encourager

Maybe Scrooge can carry around Christmas in his heart 365/24/7. But am I the only one who thinks doing this is kinda hard? I guess getting into the true spirt of the season at the 11th hour is always possible, though. Even the Grinch caved. Giving us yet another popular holiday-transformational story. In contrast to…
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A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager

One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I…
Read More

Fitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager

Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into”  a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has…
Read More

The marketoonist’s take on “customer experience” – SCN Encourager

What are the odds? That marketoonist Tom Fishburne would poke some fun at “customer experience” during the exact same time I am highlighting our January 22 “customer service” Lunchinar. I guess this proves for a fact that great minds really do think alike! I only wish I had one of them. Dang it! As of…
Read More

Level up customer service in your schools. [A brand new Lunchinar!]

You’re invited! On Tuesday, January 22, we’re launching the 2019 SCN series of monthly Lunchinars! Now what’s a Lunchinar? (In case you didn’t already know…) It’s a FREE live streaming “lunch & learn” event that runs from 12:15 – 1 pm. [Sign Up Here.] Imagine a 45-minute friendly get-together with other school leaders and communicators eager to keep growing in…
Read More

Boo! (This really is a scary thing to the Navy Seals.) – SCN Encourager

I’m serious. “Boo!” is something the Navy Seals are trained to avoid. I don’t like surprising “Boo!” scares, either. But that really isn’t much of a shared connection, is it? It hardly catapults me up to their elite level. (Dang it!) Besides – in the real world of the Navy Seals –”Boo!” is just another…
Read More

First it was Scrooge. Then it was the Grinch. Who’s next? – SCN Encourager

Maybe Scrooge can carry around Christmas in his heart 365/24/7. But am I the only one who thinks doing this is kinda hard? I guess getting into the true spirt of the season at the 11th hour is always possible, though. Even the Grinch caved. Giving us yet another popular holiday-transformational story. In contrast to…
Read More