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"There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain..."

The Walmart holiday bear. (Aw, my kindred spirit…) – SCN Encourager

Walmart sure scored a touchdown with this one. Did you see it? It wasn’t easy to find because (so far) this ad only ran in Canada. Here’s the YouTube link. It hit home with me. (and I’m guessing it might with you, too!) How so? Well, in an engaging way, the ad touches on –…
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The trick to hitting your target every time – SCN Encourager

This tip comes immersed in controversy. (Gotta love the internet!) The story goes like this. For more than a decade – pastors, politicians, and leaders of all stripes have referenced the same Charlie Brown comic strip. They describe how Charle Brown is shooting arrows and hits the bullseye every time. Not that he’s a good…
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The perfect survey question (I found it depressing) – SCN Encourager

Survey experts know the importance of asking the right questions. They also know most survey respondents (good decent folks like us) don’t make their jobs easy. While survey experts typically want to probe our feelings – to better understand the emotions behind our decisions – the good decent survey respondents like us typically give answers intended…
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4 actions you take that always make a difference – SCN Encourager

And these “4 A’s” are free to boot! The bottom line truth contained in this statement is no doubt why you push these out at every opportunity. You understand your team and entire school family need to keep hearing this. [Big pat on the back for you inserted here] Now me? Don’t ask. I’m a…
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20 years ago school PR was a snap (Want proof?) – SCN Encourager

Oh, how I long for 1999. Where all I had to worry about was prepping for Y2K. Yep, those were the good old days. In those merry days of yore, we school communicators didn’t have to think (aka “work”) all that much. And when we did have to get off our butts, we didn’t have…
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One tip from the politicians actually worth keeping – SCN Encourager

Wow! What a week! I’m so glad it’s over. As some of you know, I’ve managed or coordinated more than 125 election campaigns during the last 30 years. This gives me a goofy perspective. It shoves me into that tiny group of knuckleheads who actually has a high level of respect for everyone who steps…
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Are you a big thinker? – SCN Encourager

That is… are you one who thrives on “thinking big?” Brooke Castillo is a life coach and founder of LifeCoachSchool. She’s extremely bright… very much like you, only you’re directly involved with real-world “life school,” the real deal. Anyway, Brooke has a fantastic podcast with a ton of insights about depression, self-confidence, relationships, and strategies…
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The collision of Einstein and the Smarty Pants gang – SCN Encourager

It’s been happening on Twitter for the last couple of days. Why I thought so many of the tweets in this particular feed were funny, I can’t say. #StupidQuestionsForEinstein But at any rate, I was reminded about the draw of an engaging hashtag. #StupidQuestionsForEinstein How can we trust atoms if they make up everything? Did…
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Why you matter (without getting all philosophical about it) – SCN Encourager

You’re a leader. You’re a communicator. You’re a critical cog in a grand cause. Not a bad reminder that YOU are the message, is it? Now… if you’re wondering who the heck is John Meese? Good question. He’s a young member of Michael Hyatt’s leadership mentoring team. I think John’s recent 4 minute Twitter video…
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C’mon. Tell me this one isn’t true. – SCN Encourager

Holy cow! Marketoonist Tom Fishburne nails it again, don’tcha think? His brief commentary about “the voice of the customer” (or parent… or staff member… or…) definitely sums up the problem with today’s bent on non-stop survey-taking. Give it a peek. And here’s a clip: “If we truly want to hear the voice of the customer, I…
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Do you know the all-time most popular radio station? – SCN Encourager

Hopefully, you’re a better guesser than I am. My incorrect answer was WJR 760AM (Detroit). That was the station I listened to… always enjoying Tiger games called Hall of Famer Ernie Harwell and his partner in the booth Paul Carey. Really, I can’t imagine a radio station ever being bigger or more popular than WJR.…
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How’s your “boilerplate” working out for you?

1st in a series of 8 Basic Tools for Effective Communication . . . Topic: The Boiler Plate Remember to PATTB!* *Pay Attention to the Basics I enjoyed reading the posts about Jamie Volmer on the SCN homepage.  While I agree with Volmer’s conclusion (epiphany?) that we can’t run schools like a business, I would suggest…
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