The Encourager blog

Boo! (This really is a scary thing to the Navy Seals.) – SCN Encourager

I’m serious. “Boo!” is something the Navy Seals are trained to avoid. I don’t like surprising “Boo!” scares, either. But that really isn’t much of a shared connection, is it? It hardly catapults me up to their elite level. (Dang it!) Besides – in the real world of the Navy Seals –”Boo!” is just another …

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First it was Scrooge. Then it was the Grinch. Who’s next? – SCN Encourager

Maybe Scrooge can carry around Christmas in his heart 365/24/7. But am I the only one who thinks doing this is kinda hard? I guess getting into the true spirt of the season at the 11th hour is always possible, though. Even the Grinch caved. Giving us yet another popular holiday-transformational story. In contrast to …

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Before the glut of leadership gurus today, there was this guy. – SCN Encourager

He’s wise. Extremely experienced. And certainly has proven himself to be open to change. (albeit after a bit of ghostly mentoring…) But nevertheless, whatever it took for him to embrace a new personal paradigm, ol’ Ebeneezer certainly has now set the bar pretty high, don’tcha think? Dang it. It’s one thing for me to not be …

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Can you help me out with a problem? – SCN Encourager

Okay, here’s what I’m wrestling with. I can’t figure out if I’m now “writing up” to Harvard Business Review’s standards… or if they’re starting to woefully “write down” to mine. I’d be curious to know what you think. Now truth be told, I only saw these two tweeted-out HBR articles after my eyes first locked …

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It may sound smug. But I’m pretty dang special. (Fact.) – SCN Encourager

You wouldn’t believe the positive and inviting emails I receive! And no, they aren’t from you or Cindy and the kids. But no lie. There are lots of people out there who think I’m an amazing guy and aren’t shy about saying so. What can I say? I guess I’m more appreciated and popular than I …

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You probably already on this. (But if you’re not…) – SCN Encourager

Your students may soon be giving you back their school-issued devices. (At least that’s what I’d try to do if I were in your high school.) You see… the typical way of handling “snow days” is starting to change. Bit by bit. Snowflake by Snowflake. It’s happening. Snow days are changing. (Dang it! Is nothing …

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Fibbing, fudging, and spinning. (Telling your story.) – SCN Encourager

My mom was a marketing master. It’s awfully hard for me to admit. But I see it now. One of her favorite TV shows way back when was “What’s My Line?” She understood the challenge involved in saying what you do clearly and concisely. Every episode of “What’s My Line?” featured a panel of well-known …

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6 school communication “Face It Facts” – SCN Encourager

Ready for a bit of tough school PR straight talk? It might hurt. But we’ve got to face the facts. Face It Fact #1 The main battle we face today is for ATTENTION. Face It Fact #2 It used to take 7-8 different points of contact to effectively get our message through to an audience. …

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A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager

One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I …

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Fitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager

Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into”  a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has …

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The marketoonist’s take on “customer experience” – SCN Encourager

What are the odds? That marketoonist Tom Fishburne would poke some fun at “customer experience” during the exact same time I am highlighting our January 22 “customer service” Lunchinar. I guess this proves for a fact that great minds really do think alike! I only wish I had one of them. Dang it! As of …

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Level up customer service in your schools. [A brand new Lunchinar!]

You’re invited! On Tuesday, January 22, we’re launching the 2019 SCN series of monthly Lunchinars! Now what’s a Lunchinar? (In case you didn’t already know…) It’s a FREE live streaming “lunch & learn” event that runs from 12:15 – 1 pm. [Sign Up Here.] Imagine a 45-minute friendly get-together with other school leaders and communicators eager to keep growing in …

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