The Encourager blog

Where’s fake news when I need it? – SCN Encourager

Timely and accurate reporting wrecked my weekend. I had to waste valuable holiday shopping and decorating time responding to texts and calls from people wondering if I had moved. I didn’t receive any Christmas cards in the mail. I didn’t receive a surprise visit from Santa, either. All I received were inquiries from people (former …

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Are you a big thinker? – SCN Encourager

That is… are you one who thrives on “thinking big?” Brooke Castillo is a life coach and founder of LifeCoachSchool. She’s extremely bright… very much like you, only you’re directly involved with real-world “life school,” the real deal. Anyway, Brooke has a fantastic podcast with a ton of insights about depression, self-confidence, relationships, and strategies …

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The collision of Einstein and the Smarty Pants gang – SCN Encourager

It’s been happening on Twitter for the last couple of days. Why I thought so many of the tweets in this particular feed were funny, I can’t say. #StupidQuestionsForEinstein But at any rate, I was reminded about the draw of an engaging hashtag. #StupidQuestionsForEinstein How can we trust atoms if they make up everything? Did …

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Why you matter (without getting all philosophical about it) – SCN Encourager

You’re a leader. You’re a communicator. You’re a critical cog in a grand cause. Not a bad reminder that YOU are the message, is it? Now… if you’re wondering who the heck is John Meese? Good question. He’s a young member of Michael Hyatt’s leadership mentoring team. I think John’s recent 4 minute Twitter video …

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C’mon. Tell me this one isn’t true. – SCN Encourager

Holy cow! Marketoonist Tom Fishburne nails it again, don’tcha think? His brief commentary about “the voice of the customer” (or parent… or staff member… or…) definitely sums up the problem with today’s bent on non-stop survey-taking. Give it a peek. And here’s a clip: “If we truly want to hear the voice of the customer, I …

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Do you know the all-time most popular radio station? – SCN Encourager

Hopefully, you’re a better guesser than I am. My incorrect answer was WJR 760AM (Detroit). That was the station I listened to… always enjoying Tiger games called Hall of Famer Ernie Harwell and his partner in the booth Paul Carey. Really, I can’t imagine a radio station ever being bigger or more popular than WJR. …

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Fibbing, fudging, and spinning. (Telling your story.) – SCN Encourager

My mom was a marketing master. It’s awfully hard for me to admit. But I see it now. One of her favorite TV shows way back when was “What’s My Line?” She understood the challenge involved in saying what you do clearly and concisely. Every episode of “What’s My Line?” featured a panel of well-known …

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6 school communication “Face It Facts” – SCN Encourager

Ready for a bit of tough school PR straight talk? It might hurt. But we’ve got to face the facts. Face It Fact #1 The main battle we face today is for ATTENTION. Face It Fact #2 It used to take 7-8 different points of contact to effectively get our message through to an audience. …

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A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager

One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I …

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Fitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager

Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into”  a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has …

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The marketoonist’s take on “customer experience” – SCN Encourager

What are the odds? That marketoonist Tom Fishburne would poke some fun at “customer experience” during the exact same time I am highlighting our January 22 “customer service” Lunchinar. I guess this proves for a fact that great minds really do think alike! I only wish I had one of them. Dang it! As of …

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Level up customer service in your schools. [A brand new Lunchinar!]

You’re invited! On Tuesday, January 22, we’re launching the 2019 SCN series of monthly Lunchinars! Now what’s a Lunchinar? (In case you didn’t already know…) It’s a FREE live streaming “lunch & learn” event that runs from 12:15 – 1 pm. [Sign Up Here.] Imagine a 45-minute friendly get-together with other school leaders and communicators eager to keep growing in …

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