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"There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain..."

Dang, I never realized that Shakespeare was a branding expert! – SCN Encourager

I should’ve studied harder back in high school. I never realized that “To be? Or not to be?” was actually a branding differentiator!   I can’t believe I’m just finding out (40 years after high school!) that William Shakespeare was chock-full of neuro-marketing insights. I’m so miffed I want to return my Cliffs Notes version…
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An old book with many takeaways. (But don’t get your hopes up.)

Well, what do you know? C.S. Lewis was right! Remember, he was the one who said – “It is a good rule after reading a new book, never to allow yourself another new one till you have read an old one in between.” And after following his advice over the weekend – I’ve actually got…
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An Olympic Gold Medal – what it takes to earn one. – SCN Encourager

For once, my topic and its timing match up perfectly! Given that the 2018 Olympic Games start today in South Korea. (Now… don’t get used to this, though. It’s likely I won’t be able to pull off this kind of relevancy again until the Tokyo Olympics in 2020!) As the world begins to observe the…
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The “why” behind the NFL’s memorable Super Bowl Ad – SCN Encourager

If there was one Super Bowl ad that drew rave reviews the next day this was it. The NFL nailed it big time with Eli Manning’s and Odell Beckham Jr.’s version of the famous dance scene from “Dirty Dancing.” Of course, the fact that the movie premiered 30 years ago and has always been popular…
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I’ll bet the bank you don’t have this in your communicator’s toolbox – SCN Encourager

Of course, I’m not risking all that much to be perfectly honest. You know it. I know it. You gotta have it to risk it. And this photo shows my wallet on a good day! So, I’ll just have to give you an I.O.U. if I lose this bet. But I don’t think I will.…
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Are you a big thinker? – SCN Encourager

That is… are you one who thrives on “thinking big?” Brooke Castillo is a life coach and founder of LifeCoachSchool. She’s extremely bright… very much like you, only you’re directly involved with real-world “life school,” the real deal. Anyway, Brooke has a fantastic podcast with a ton of insights about depression, self-confidence, relationships, and strategies…
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The collision of Einstein and the Smarty Pants gang – SCN Encourager

It’s been happening on Twitter for the last couple of days. Why I thought so many of the tweets in this particular feed were funny, I can’t say. #StupidQuestionsForEinstein But at any rate, I was reminded about the draw of an engaging hashtag. #StupidQuestionsForEinstein How can we trust atoms if they make up everything? Did…
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Why you matter (without getting all philosophical about it) – SCN Encourager

You’re a leader. You’re a communicator. You’re a critical cog in a grand cause. Not a bad reminder that YOU are the message, is it? Now… if you’re wondering who the heck is John Meese? Good question. He’s a young member of Michael Hyatt’s leadership mentoring team. I think John’s recent 4 minute Twitter video…
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C’mon. Tell me this one isn’t true. – SCN Encourager

Holy cow! Marketoonist Tom Fishburne nails it again, don’tcha think? His brief commentary about “the voice of the customer” (or parent… or staff member… or…) definitely sums up the problem with today’s bent on non-stop survey-taking. Give it a peek. And here’s a clip: “If we truly want to hear the voice of the customer, I…
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Do you know the all-time most popular radio station? – SCN Encourager

Hopefully, you’re a better guesser than I am. My incorrect answer was WJR 760AM (Detroit). That was the station I listened to… always enjoying Tiger games called Hall of Famer Ernie Harwell and his partner in the booth Paul Carey. Really, I can’t imagine a radio station ever being bigger or more popular than WJR.…
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How’s your “boilerplate” working out for you?

1st in a series of 8 Basic Tools for Effective Communication . . . Topic: The Boiler Plate Remember to PATTB!* *Pay Attention to the Basics I enjoyed reading the posts about Jamie Volmer on the SCN homepage.  While I agree with Volmer’s conclusion (epiphany?) that we can’t run schools like a business, I would suggest…
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