The Encourager blog

Another school PR lesson inspired by a “falling branch” – SCN Encourager

Our times of trial are always instructive, aren’t they? Even if they’re small. Which mine certainly was. On the broad “life and limb” calamity continuum, I was grateful Cindy and I only had to deal with the “limb” part of the equation over the weekend. That’s the easier part. As our thoughts echoed exactly what …

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One loud snap moved me from sympathetic to empathetic. – SCN Encourager

The last two days have been wild. I should’ve known. I never should’ve joked about my lack of handyman skills on Friday. Because early Friday night… ka-boom! My inadequacy hit its low point as a huge section of a gigantic old tree in our back yard crashed down onto the roof of our house. There was …

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What’s the difference between “good – better – best” leadership? – SCN Encourager

It’s actually easier to figure out than this roofing materials chart. Take a look.             No doubt you’ve seen scads of similar column-ized product comparisons. As a sad excuse for a handyman myself, I need charts like this whenever I buy items for DIY projects at home. I like how …

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A valuable way to approach tight budgets and tough choices – SCN Encourager

Not all of our challenges are instruction related. We’ve always have pesky “outliers.”           • inadequate funding • board committees • staffing moves • facility needs • back-to-school communications • and losing our best quarterback to graduation Sometimes we’ll lose sleep over these things. But the noble purpose of what we …

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Does Amazon know you better than your friends and family? – SCN Encourager

Here’s a little holiday weekend roundabout… First of all – I hope you’re enjoying the holiday break and all that comes with it. • Hanging out with friends and family, • Eating fun food – and whatever’s paired with it, • Playing at what you like to do (which for me is talking myself into …

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Who’s near the top of the “fearless girl” leaderboard? (2 fantastic examples!) – SCN Encourager

Amy Schmittauer and Lindsey Anderson are right up there. They offer great lessons for us all. School communicators or otherwise. They don’t just preach what they believe, however. They live it out. How I do I know? Well, I’ve been benefitting from their mindset and business advice for the last couple of years. Their podcasts, …

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Fibbing, fudging, and spinning. (Telling your story.) – SCN Encourager

My mom was a marketing master. It’s awfully hard for me to admit. But I see it now. One of her favorite TV shows way back when was “What’s My Line?” She understood the challenge involved in saying what you do clearly and concisely. Every episode of “What’s My Line?” featured a panel of well-known …

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6 school communication “Face It Facts” – SCN Encourager

Ready for a bit of tough school PR straight talk? It might hurt. But we’ve got to face the facts. Face It Fact #1 The main battle we face today is for ATTENTION. Face It Fact #2 It used to take 7-8 different points of contact to effectively get our message through to an audience. …

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A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager

One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I …

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Fitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager

Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into”  a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has …

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The marketoonist’s take on “customer experience” – SCN Encourager

What are the odds? That marketoonist Tom Fishburne would poke some fun at “customer experience” during the exact same time I am highlighting our January 22 “customer service” Lunchinar. I guess this proves for a fact that great minds really do think alike! I only wish I had one of them. Dang it! As of …

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Level up customer service in your schools. [A brand new Lunchinar!]

You’re invited! On Tuesday, January 22, we’re launching the 2019 SCN series of monthly Lunchinars! Now what’s a Lunchinar? (In case you didn’t already know…) It’s a FREE live streaming “lunch & learn” event that runs from 12:15 – 1 pm. [Sign Up Here.] Imagine a 45-minute friendly get-together with other school leaders and communicators eager to keep growing in …

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