A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager

One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I…
Read More

Fitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager

Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into”  a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has…
Read More

The marketoonist’s take on “customer experience” – SCN Encourager

What are the odds? That marketoonist Tom Fishburne would poke some fun at “customer experience” during the exact same time I am highlighting our January 22 “customer service” Lunchinar. I guess this proves for a fact that great minds really do think alike! I only wish I had one of them. Dang it! As of…
Read More

Level up customer service in your schools. [A brand new Lunchinar!]

You’re invited! On Tuesday, January 22, we’re launching the 2019 SCN series of monthly Lunchinars! Now what’s a Lunchinar? (In case you didn’t already know…) It’s a FREE live streaming “lunch & learn” event that runs from 12:15 – 1 pm. [Sign Up Here.] Imagine a 45-minute friendly get-together with other school leaders and communicators eager to keep growing in…
Read More

Boo! (This really is a scary thing to the Navy Seals.) – SCN Encourager

I’m serious. “Boo!” is something the Navy Seals are trained to avoid. I don’t like surprising “Boo!” scares, either. But that really isn’t much of a shared connection, is it? It hardly catapults me up to their elite level. (Dang it!) Besides – in the real world of the Navy Seals –”Boo!” is just another…
Read More

First it was Scrooge. Then it was the Grinch. Who’s next? – SCN Encourager

Maybe Scrooge can carry around Christmas in his heart 365/24/7. But am I the only one who thinks doing this is kinda hard? I guess getting into the true spirt of the season at the 11th hour is always possible, though. Even the Grinch caved. Giving us yet another popular holiday-transformational story. In contrast to…
Read More

The collision of Einstein and the Smarty Pants gang – SCN Encourager

It’s been happening on Twitter for the last couple of days. Why I thought so many of the tweets in this particular feed were funny, I can’t say. #StupidQuestionsForEinstein But at any rate, I was reminded about the draw of an engaging hashtag. #StupidQuestionsForEinstein How can we trust atoms if they make up everything? Did…
Read More

Why you matter (without getting all philosophical about it) – SCN Encourager

You’re a leader. You’re a communicator. You’re a critical cog in a grand cause. Not a bad reminder that YOU are the message, is it? Now… if you’re wondering who the heck is John Meese? Good question. He’s a young member of Michael Hyatt’s leadership mentoring team. I think John’s recent 4 minute Twitter video…
Read More

C’mon. Tell me this one isn’t true. – SCN Encourager

Holy cow! Marketoonist Tom Fishburne nails it again, don’tcha think? His brief commentary about “the voice of the customer” (or parent… or staff member… or…) definitely sums up the problem with today’s bent on non-stop survey-taking. Give it a peek. And here’s a clip: “If we truly want to hear the voice of the customer, I…
Read More

Do you know the all-time most popular radio station? – SCN Encourager

Hopefully, you’re a better guesser than I am. My incorrect answer was WJR 760AM (Detroit). That was the station I listened to… always enjoying Tiger games called Hall of Famer Ernie Harwell and his partner in the booth Paul Carey. Really, I can’t imagine a radio station ever being bigger or more popular than WJR.…
Read More
Comm 101 featured image

How’s your “boilerplate” working out for you?

1st in a series of 8 Basic Tools for Effective Communication . . . Topic: The Boiler Plate Remember to PATTB!* *Pay Attention to the Basics I enjoyed reading the posts about Jamie Volmer on the SCN homepage.  While I agree with Volmer’s conclusion (epiphany?) that we can’t run schools like a business, I would suggest…
Read More

The Walmart holiday bear. (Aw, my kindred spirit…) – SCN Encourager

Walmart sure scored a touchdown with this one. Did you see it? It wasn’t easy to find because (so far) this ad only ran in Canada. Here’s the YouTube link. It hit home with me. (and I’m guessing it might with you, too!) How so? Well, in an engaging way, the ad touches on –…
Read More