A cool and fresh approach to marketing (I’m so jealous!) – SCN Encourager

One of these days I’ll take a bow. I’ll welcome the praise that flows my way. For now, I’m just going to call out good examples in marketing whenever they pop up, even if I had no hand in its creation. Santa deserves the credit for today’s example, as it was on Christmas morning I…
Read More

Fitting in is out. (A lesson from a Super Bowl ad.) – SCN Encourager

Wanting to help others “fit in” isn’t a bad thing, is it? I can’t say I’ve ever asked myself this question before. Usually “fitting in” is only an issue when it involves trying to “fit into”  a pair of just-washed jeans! (Which isn’t a pretty sight…) Now master marketer and growth advisor Chris Brogan has…
Read More

The marketoonist’s take on “customer experience” – SCN Encourager

What are the odds? That marketoonist Tom Fishburne would poke some fun at “customer experience” during the exact same time I am highlighting our January 22 “customer service” Lunchinar. I guess this proves for a fact that great minds really do think alike! I only wish I had one of them. Dang it! As of…
Read More

Level up customer service in your schools. [A brand new Lunchinar!]

You’re invited! On Tuesday, January 22, we’re launching the 2019 SCN series of monthly Lunchinars! Now what’s a Lunchinar? (In case you didn’t already know…) It’s a FREE live streaming “lunch & learn” event that runs from 12:15 – 1 pm. [Sign Up Here.] Imagine a 45-minute friendly get-together with other school leaders and communicators eager to keep growing in…
Read More

Boo! (This really is a scary thing to the Navy Seals.) – SCN Encourager

I’m serious. “Boo!” is something the Navy Seals are trained to avoid. I don’t like surprising “Boo!” scares, either. But that really isn’t much of a shared connection, is it? It hardly catapults me up to their elite level. (Dang it!) Besides – in the real world of the Navy Seals –”Boo!” is just another…
Read More

First it was Scrooge. Then it was the Grinch. Who’s next? – SCN Encourager

Maybe Scrooge can carry around Christmas in his heart 365/24/7. But am I the only one who thinks doing this is kinda hard? I guess getting into the true spirt of the season at the 11th hour is always possible, though. Even the Grinch caved. Giving us yet another popular holiday-transformational story. In contrast to…
Read More

What’s the difference between “good – better – best” leadership? – SCN Encourager

It’s actually easier to figure out than this roofing materials chart. Take a look.             No doubt you’ve seen scads of similar column-ized product comparisons. As a sad excuse for a handyman myself, I need charts like this whenever I buy items for DIY projects at home. I like how…
Read More

A valuable way to approach tight budgets and tough choices – SCN Encourager

Not all of our challenges are instruction related. We’ve always have pesky “outliers.”           • inadequate funding • board committees • staffing moves • facility needs • back-to-school communications • and losing our best quarterback to graduation Sometimes we’ll lose sleep over these things. But the noble purpose of what we…
Read More

Does Amazon know you better than your friends and family? – SCN Encourager

Here’s a little holiday weekend roundabout… First of all – I hope you’re enjoying the holiday break and all that comes with it. • Hanging out with friends and family, • Eating fun food – and whatever’s paired with it, • Playing at what you like to do (which for me is talking myself into…
Read More

Who’s near the top of the “fearless girl” leaderboard? (2 fantastic examples!) – SCN Encourager

Amy Schmittauer and Lindsey Anderson are right up there. They offer great lessons for us all. School communicators or otherwise. They don’t just preach what they believe, however. They live it out. How I do I know? Well, I’ve been benefitting from their mindset and business advice for the last couple of years. Their podcasts,…
Read More

Are you active in the “fearless girl” revolution? – SCN Encourager

You were probably light years ahead of me. YAY you! BOO me! But in my defense. Remember, I’m an old guy. My “thinking” on a lot of things has a long way to go. My oldest daughter is convinced I’ll get buried someday in a casket constructed entirely out of old 8-track tapes super-glued together.…
Read More

What’s the distance from self-doubt to self-confident? – SCN Encourager

It’s hard to say because most of us walk it alone. The journey to self-confidence may seem short – especially when we’re in our comfort zone doing something familiar. Or the journey may seem nearly impossible – especially when we’re tackling something we’ve never done before and there’s a big deadline looming. Whether the journey…
Read More