What futurist David Zach didn’t tell us about “trends” – SCN Encourager

Tracking the dang things takes effort!

I shoulda figured.

Screen Shot 2016-04-03 at 3.47.12 PMLast month’s Lunchinar with David Zach was so much fun, I almost forgot the fact that deriving value from anything (or anyone) rarely comes without a fair amount of focus and sweat.

Yeah, it would’ve been nice to have heard about an easy way to stay on top of TRENDS…

but nope.

There isn’t one.

You can either wait until they wedge themselves your world by surprise and become your new reality or you can do the work required and try to anticipate them. 

Our SCN Lunchinar guest on Thursday is Jason Wheeler, a talented school PR pro in Carrollton, Texas.

Jason went to the 2016 Social Media Marketing World Conference 2016 in San Diego last month and – you guessed it – he came back with a few interesting trends (and more) to tell us about.

Thursday’s Lunchinar with Jason and Holly should be a dandy.

Here are the details.

At first I was tempted to just sit back and wait for those emerging trends to plop onto my lap in the same way soup, BBQ sauce, and mustard always seem to.

But I’d rather have lunch with you on Thursday.

Really… I would!

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