The ideal costume for school communicators… – SCN Encourager

… is a fitting one for the best elected officials, too.

Screen Shot 2014-10-26 at 6.04.16 PMIt’s been my contention all week that Halloween and political campaigning share many similarities.

#5 in this five part series reminds trick-or-treaters and office seekers alike that it takes more than just relying on all of the respective tools associated with their chosen quest.

Much more.

And this reminder is an appropriate one for every school communicator as well – as sometimes we are prone to place too much faith in the latest and greatest tools of our trade, particularly if they are whiz bang tech gadgets.

What costume best represents this reminder?

It’s the wizard and the wand.

Screen Shot 2014-10-30 at 8.14.15 PMAs powerful and magical as the wand may be, it still the wizard that decides and directs its purpose, for good or for “just good enough.”

It’s a simple thought, I know, but that’s my wish for you this Halloween weekend.

Place less emphasis on the wand.

Put more emphasis on the wizard.

That’s you!


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