Marketing to millennials? This simple chart pretty well sums it up. – SCN Encourager

I hope you weren’t hoping for something more complex!

Screen Shot 2015-07-28 at 4.15.40 PMBut it’s too hot outside.

Yeah, I know I should be bringing you a more impressive and intricate marketing matrix, but I just couldn’t get in the mood to write about one.

Especially right after mowing the lawn.

I had even found the perfect marketing graphic to bedazzle you with!

Screen Shot 2015-07-28 at 4.09.49 PMHow could any school communicator not want to know more about this one?

It’s just begging for one of my round-a-bout explanations.

Writing about this colorful marketing hydra was a tempting challenge, I’ll grant you that.

But it’s too dang hot.

I’ll re-file this one for February.

Luckily, I came across a recent marketing presentation by Amrita Chandra and pulled out this single slide.

Amrita is a Canadian based marketing expert who has also managed campaigns in the U.S. and Europe.

Her comfort zone when it comes to demographics is… like 40% of our planet!

The left column shows the values and attributes that use to be the most important years ago, the column on the right shows what is coveted now by millennials, our parents!

Whatcha’ think?

Screen Shot 2015-07-28 at 3.57.27 PM

In looking this over, I feel bad that what I’ve cared about since the days of Herbert Hoover has been crossed out!

Now I’m still hot … AND feeling very very old as well!

This is somewhat distressing.

I knew I should’ve written about that marketing hydra instead.

I just knew it!

Over 600 words or so, I could’ve spun that thing any which way I wanted.

But Amrita’s simple chart didn’t leave me the “wiggle room” I usually require.





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