Urgent! Here are freebies! Thank you so much! – SCN Encourager

These are the simple words that typically ignite “positive” action.

They’re research based.

So they may be useful in your future messaging.

You’ll see that the actual list of proven “positive” words and “negative” words is rather short, but at least it’s thought-provoking.

Some of the words are predictable.

Others are somewhat surprising.

The POSITIVES (words that usually get fast action)

•  Free  +2%  (only 2%?)
•  Freebie +26%  (huh?)
•  Thank you  +57%  (what could be better?)
•  Urgent  +79%  (this is the one)
•  MSPRA Rocks!  +100%*
(* not really on the list but should be!)

The NEGATIVES (words often greeted with initial resistance)

•  Cancelled  –40%  (or higher if spelled “canceled”)
•  Helping –12%  (one of the puzzlers???)
•  Last chance –45% (not the same as “last call”)
•  Donate  –56%%  (so be careful about how you ask)
•  Honey, I’m home.  –100%*  
(*not really on the list but could be!)

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