It may sound smug. But I’m pretty dang special. (Fact.) – SCN Encourager

By Tom Page, SCN Founder | The Encourager

You wouldn’t believe the positive and inviting emails I receive!

And no, they aren’t from you or Cindy and the kids.

But no lie.

There are lots of people out there who think I’m an amazing guy and aren’t shy about saying so.

What can I say?

I guess I’m more appreciated and popular than I ever thought possible!

Now for you and the multitude of other skeptics, here’s the evidence.

Just take a speedy-kwik peek into my email inbox and you’ll see for yourself.

So I’ve got to ask you.

Have YOU received glowing subject lines that even come close to matching these?

•  Tom, you’re in! You’re now a member of one of the most exclusive clubs on planet Earth.

•  Greetings, Tom! You’ve just made the internet a brighter place.

•  Welcome, Tom! We love it when wonderful people sign up to join our community.

•  Tom, your decision made our day! We look forward to getting to know you better.

•  Congrats, Tom! Welcome aboard! Do you make fantastic choices like this every day? 

How can you debate the obvious?

Just me reaching out to people online seems to excite them so much that within micro-seconds they are gleefully getting back to me with how happy I’ve made them.

And did you notice?

They even call me by my name!

Of course, these five subject lines came from folks like Dollar Shave Club and similar enterprises where I threw a few bucks their
way and signed up for something.

But no matter.

I’ll take praise and adoration however it comes in.
(Besides, sincerity is over-rated anyway, am I right?)

Plus, whenever one of my daughters now tells me everyone thinks I’m annoying, I love being able to confidently retort “Uh, sorry dear. Not everyone thinks that. Take a gander at these babies!”

Do I wish that I could’ve shown you a long list of equally inviting, appreciative, and personalized email subject lines that I received over the years from the schools in which my kids were enrolled… and from the athletic office, the school board, the music department, and other school people?

Sure.

But I can’t.

But like I said, no matter.

I’ll take praise and adoration however it comes in.

Even if it comes from my $6 per month Dollar Shave Club.

They’re clearly happy to have me around and always seem able to come up with a variety of ways to express this in their emails.

And you know?

I’m learning to love being the spark of such joy in others.

Tis the season and all.

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About the Author

Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at tomp@scnforyou.com.