Whatcha reading this spring break? – SCN Encourager 4/4/2014

Do you wonder what THE “thought leaders” will be reading? 

I’d like to think they’d pick up a sports page of some kind and then get into a gritty detective yarn.

Screen Shot 2014-04-03 at 10.04.09 PMOr maybe even enjoy a big book of Kansas City BBQ tips, although I doubt they’d need to reference the corresponding photos I must rely on. 

So I guess that’s what makes someone a top thought leader… they’ve outgrown any addiction to game scores, fantasy sports stats, and pictures of what chicken, ribs, and veggies should ideally look like once they come off the grill.

I’ve got a long way to go.

Mitch Joel is a major marketing and communications thought leader. He was one of the speakers at the SCN Encourager PSD week back in August.

My wife Cindy describes him as one of my “invisible friends.”

I imagine him as one of my “virtual mentors.”

There’s a big difference.

My way is more 21st century, but she refuses to acknowledge the distinction.

Anyway, a few days ago, Mitch Joel tweeted the following:

Screen Shot 2014-03-31 at 6.03.05 PM




This made me curious to find out what Chris Brogan was reading.

Brogan 2013-09-23 at 4.11.04 PMBrogan’s also a big time marketing and communications thought leader.

I met him in Portland, Maine last fall.

What could he possibly be reading that was so compelling that Mitch Joel said he wanted to do the same?

I kept my fingers crossed that somehow, someway… sports or heated charcoal would factor in.

Fat chance.

Instead of laughs and leisure… Brogan and Joel were chugging down the ol’ personal growth track.

Screen Shot 2014-03-31 at 6.02.38 PMThey’re picking up life and mindset lessons from the Navy Seals.

According to Amazon, In The Way of the SEAL, ex-Navy Commander Mark Divine reveals exercises, meditations and focusing techniques to train your mind for mental toughness, emotional resilience and uncanny intuition.

There’s also a chapter on leading with clarity and thinking clearly in the midst of chaotic and unpredictable events.

This sounds perfect for many real-world school communicators.

And for me, this book offers benefits on two fronts; at work and at home.

Even when I’m grilling, it’s often gets pretty chaotic and unpredictable.

Cindy is right about that.

Tom Page, SCN
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