This version of S.M.A.R.T. marketing gets an “E.” – SCN Encourager

But it’s way better than getting an “F.”

SMART png at 7.33.10 PMStriving to be a cool and savvy S.M.A.R.T. marketer seemed like a worthwhile goal.

Unlike most things where working my way up to anything near “cool and savvy” status would be a pipe dream, developing into a S.M.A.R.T. marketer is actually within my reach.

All I have to do is to keep paying close attention to each of the 5 domains contained in S.M.A.R.T. marketing, right?

How hard can this be?

Well, wouldn’t you know it!

Just as I was making speedy-kwik progress on “The S.M.A.R.T. 5” – I got tripped up.

Some knucklehead (a marketing guru-ninja-facilitator type) said “The S.M.A.R.T. 5” no longer cuts it in marketing today.

There’s more to it.

Screen Shot 2016-06-29 at 8.48.52 PMWe must now add the letter “E” after the letter “T.”


We need the letter “E” to represent Emotional.

Here’s why.

Even the best S.M.A.R.T. 5 marketing tactics are improved when an Emotional connection is made.

And whoa! That emotional bond is critical!

It’s what influences the vast majority of our life decisions day-in and day-out.

I was afraid something like this would happen.

What bum luck it is to now have the all-mighty seductive power of Emotions (something I typically mess up!pop up at the 11th hour to put the brakes on my mad dash toward S.M.A.R.T. 5 mastery.

I guess “cool and savvy” will have to wait.


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