This version of S.M.A.R.T. marketing gets an “E.” – SCN Encourager

But it’s way better than getting an “F.”

Striving to be a cool and savvy S.M.A.R.T. marketer seemed like a worthwhile goal.

Unlike most things where working my way up to anything near “cool and savvy” status would be a pipe dream, developing into a S.M.A.R.T. marketer is actually within my reach.

All I have to do is to keep paying close attention to each of the 5 domains contained in S.M.A.R.T. marketing, right?

How hard can this be?

Well, wouldn’t you know it!

Just as I was making speedy-kwik progress on “The S.M.A.R.T. 5” – I got tripped up.

Some knucklehead (a marketing guru-ninja-facilitator type) said “The S.M.A.R.T. 5” no longer cuts it in marketing today.

There’s more to it.

We must now add the letter “E” after the letter “T.”

S.M.A.R.T.E.

We need the letter “E” to represent Emotional.

Here’s why.

Even the best S.M.A.R.T. 5 marketing tactics are improved when an Emotional connection is made.

And whoa! That emotional bond is critical!

It’s what influences the vast majority of our life decisions day-in and day-out.

I was afraid something like this would happen.

What bum luck it is to now have the all-mighty seductive power of Emotions (something I typically mess up!) pop up at the 11th hour to put the brakes on my mad dash toward S.M.A.R.T. 5 mastery.

I guess “cool and savvy” will have to wait.

Again.

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