Posts Tagged ‘branding’

An MVP player helps. But you still have to market.

Comerica Park in Detroit

Ron Colangelo’s office window at Comerica Park is lined with bobbleheads of Detroit Tigers. As the Major League Baseball team’s vice president of communications, Colangelo’s staff hypes games where bobbleheads, rally caps and other souvenirs are given away. There aren’t giveaways for all 81 home games in a season, but Colangelo makes sure every game is…

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