Posts Tagged ‘branding’
Why you matter (without getting all philosophical about it) – SCN Encourager
You’re a leader. You’re a communicator. You’re a critical cog in a grand cause. Not a bad reminder that YOU are the message, is it? Now… if you’re wondering who the heck is John Meese? Good question. He’s a young member of Michael Hyatt’s leadership mentoring team. I think John’s recent 4 minute Twitter video…Read More
Dang, I never realized that Shakespeare was a branding expert! – SCN Encourager
I should’ve studied harder back in high school. I never realized that “To be? Or not to be?” was actually a branding differentiator! I can’t believe I’m just finding out (40 years after high school!) that William Shakespeare was chock-full of neuro-marketing insights. I’m so miffed I want to return my Cliffs Notes version…Read More
An MVP player helps. But you still have to market.
Ron Colangelo’s office window at Comerica Park is lined with bobbleheads of Detroit Tigers. As the Major League Baseball team’s vice president of communications, Colangelo’s staff hypes games where bobbleheads, rally caps and other souvenirs are given away. There aren’t giveaways for all 81 home games in a season, but Colangelo makes sure every game is…Read More