Posts Tagged ‘crisis management’

This marketing metric will surprise you

Finally! A litmus test that measures how connected a school communicator is to his or her community. Here it is: How many cupcakes could you get donated for a spur-of-the-moment event? Kathy Gomez, communications director for Coopersville Area Public Schools in Michigan, passes the cupcake test with flying colors. She got all 6,000 cupcakes she…

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