Posts Tagged ‘Jakob Nielsen’

When people see your district’s icon, what pops into their minds?

Does your school district’s logo convey what makes you special? Could people in your community identify it in a lineup as quickly as Nike’s checkmark, Starbucks’ siren and McDonald’s golden arches? A highly recognizable logo is among a school district’s most powerful assets because it communicates so much in an instant. If a logo no longer…

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