Posts Tagged ‘marketing’

Super Bowl promo insights revealed

When competition is fierce, how do you stand out from the crowd? Eighth-graders! That was the novel strategy the Indiana Sports Corporation used in 2008 to bring the National Football League’s Super Bowl XLVI to Indianapolis. Dianna Boyce, communications director of the 2012 Super Bowl Host Committee, had me riveted as she told me the story…

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An MVP player helps. But you still have to market.

Comerica Park in Detroit

Ron Colangelo’s office window at Comerica Park is lined with bobbleheads of Detroit Tigers. As the Major League Baseball team’s vice president of communications, Colangelo’s staff hypes games where bobbleheads, rally caps and other souvenirs are given away. There aren’t giveaways for all 81 home games in a season, but Colangelo makes sure every game is…

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