Posts Tagged ‘Surveys’

Holy cow! Marketoonist Tom Fishburne nails it again, don’tcha think? His brief commentary about “the voice of the customer” (or parent… or staff member… or…) definitely sums up the problem with today’s bent on non-stop survey-taking. Give it a peek. And here’s a clip: “If we truly want to hear the voice of the customer, I…

Survey experts know the importance of asking the right questions. They also know most survey respondents (good decent folks like us) don’t make their jobs easy. While survey experts typically want to probe our feelings – to better understand the emotions behind our decisions – the good decent survey respondents like us typically give answers intended…