I’ll never forget many of my mom’s choice phrases.
Neither will my three younger brothers.
We heard a lot of choice phrases from both of our parents while growing up.
My mom was a natural master communicator now that I think about it.
Especially when she was holding her wooden spoon.
She was brief.
She was effective.
And that was that.
Not only did mom make her point, she also made it memorable.
I wish I’d taken better notes.
But one of mom’s favorite phrases is the inspiration for today’s addition to my School PR 101 chart.
And the word is USEFUL.
Now the word “relevant” may be a fine option, but you can’t do better than USEFUL for what your audiences crave in your school communications.
And even a knucklehead like me knows exactly what useful means.
Lord knows I heard my mom say it enough.
“Go make yourself useful… or I will.”
She didn’t know it at the time.
But that was pretty good advice to give a future school communicator.
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