The SCN Encourager – Friday, March 8, 2013

TED Video Ads? Yep. You’ve read this correctly.

Most of the TED video presentations are exactly as billed, “Ideas Worth Spreading.”

But I was surprised to see that TED also has awards for “Ads Worth Spreading.”

Ads?

Now we’re talking! Messaging is at the core of what we do.

Take a look at TED’s 10 ad winners and be sure to check out the summary report link on the top right side of the site, too. Fascinating tidbits.

Of course, I feel kind of stupid. Most of the time I do everything possible to avoid watching ads. Now when TED says, “Hey, check out our ads,” I study them like they’re something special. And then, I take the time to write to you about them. Go figure.

Tom Page, SCN managing editor