Good aim isn’t enough.
Today is Tuesday. Of course, you know this — but challenge yourself to think of today as “Target Tuesday.” Why? Because with all of the communications clutter flying about (and admittedly some of it created and pushed out by us!) there are a lot of message “bullet points” continually aimed and fired all over the place. Rat-a-tat-tat. So, what’s new? Well, we all can step up and lead the way in making sure that all of the aiming and firing done by our own communications team is directed at the right targets. Achieving a perfect bulls-eye later is meaningless if the wrong target was selected in the first place.
Tom Page, SCN managing editor