The #1 key to communications success should win an Oscar – SCN Encourager

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“And the winner is – empathy!”

Nobody will hand you a shiny gold trophy thingie for it.

But it’s the “must have” ingredient in every piece of effective communication.

And as simple as it sounds, there’s a big wrinkle – one that keeps up from consistently scoring a perfect bullseye in building strong empathetic connections with our intended audience.

It seems we just can’t get over the fact that not everyone sees the world the way we do.

Who wouldn’t value, hope for, and enjoy the exact same things, with the same level of intensity, that you do?

Or that I do? (oops!)

It’s this kind of cavalier skip-the-research-step attitude that keeps us from asking around to find out.

And when we fail to ask, we’re not as empathetic as we can be.

Here’s proof.

Try out this quick survey.

There are no right or wrong answers.

All you have to do is pick one of the four personal sentiments listed and assign one of them to every photo that follows.

You may use the same photo multiple times or not at all.

Here’s are the four personal sentiments to choose from:

#1 This looks like a lot of fun to me.
#2 This sure looks like a lot of work to me.
#3 This doesn’t appeal to me at all.
#4 I’d love to have more of this in my life

Photo A: Shopping